Posted Social

The last agency you'll ever need.

[Posted Social @posted_social]

We relaunched the Varble Orthodontics site just a few weeks ago, and key terms are already climbing. 📈

That’s NOT the normal pattern. On the contrary, when you rebuild a website, rankings usually dip at first while Google re-learns the new site structure.

In this particular case, a high-intent search like “clear aligners St. Peters MO” has already jumped 20 spots onto the first page of results.

When you see movement like that this soon after launch, it tells you two things: the new structure is doing its job, and Google agrees.

If you’re currently paying for SEO and aren’t really sure what’s actually happening behind the scenes, let us know! We’d love to chat about what transparent, data-driven SEO could look like for you. 🤓

#postedsocial #bestofstlouis #servicebusinessseo #localseo

[Posted Social @posted_social]

Something I learned while building my personal brand is that your audience will show up as often as you do.

Assuming, of course, that the content is good—that it speaks to the people you’re trying to reach and there’s some kind of intentional strategy behind it.

As long as that’s the case, the more opportunities you have to get in front of your audience, the better!

I’m not necessarily saying you need to post 7 days a week. For most businesses, 3–5 times a week is a great place to be, but the goal should be to post as often as you can CONSISTENTLY while maintaining the quality.

If you’d like some help mapping out exactly what that looks like for your business, shoot us a DM. We’d be happy to help.

#postedsocial #socialmediamarketing #stlouis

[Posted Social @posted_social]

We had the opportunity to capture matchday at Energizer Park last week and it was ELECTRIC ⚽️🎥⚡️

Is this our coolest project yet? @blakejaspering

#postedsocial #bestofstlouis #matchday #stlsc

[Posted Social @posted_social]

Erin came to us with an idea she needed help bringing to life online: Premier Surgical Recovery, built to bring private, elevated concierge nursing to plastic surgery patients across St. Louis.

In about 8 weeks, we built and established the brand, executed a mini brand shoot for the site, and launched this beautiful smart site for her new business!

[Posted Social @posted_social]

Everyone meet Tori → She's our first-ever Community Manager and the newest addition to our social media team! 🤓

Day to day, she has full ownership of client community engagement, while also working alongside our account executives to learn client management top to bottom.

What we loved most about Tori during the hiring process: her passion for creative expression (check out her YT channel 👀), her relentless work ethic, and her earnest desire to learn. Three weeks in, and we're even more confident she was the right fit for our team.

Welcome Tori!!

#newhire #postedsocial

[Posted Social @posted_social]

Everyone meet Preston Smith → he's our new, incredibly talented copywriter, back for good after interning with us last summer! 🤓

His particular skillset will contribute in a variety of ways including blogs, newsletters, email campaigns, website copy, and even socials — plus helping us build out AI-informed workflows and client audits.

Can't wait to see just how much this new position and new addition pushes the team forward.

Welcome back, Preston!

#newhire #postedsocial

[Posted Social @posted_social]

Receipts > Promises. This is 3 different clients, in 3 completely different industries, all using the same system and seeing real returns inside 60 days.

Let's talk about what this could look like for your business. DM to inquire ✉️

#postedsocial #stlouisdigitalmarketing

[Posted Social @posted_social]

We had several team members out of the office this week but the show must go on!! 🎬

On the production side, we had 11 different client shoots; one being our very first shoot of a new partnership with @saltandsmokebbq !

On the ads side, the numbers keep backing up what we already know — our campaigns are driving real, qualified, brand-aligned customers for clients who need to see cash returns now, not projected over a lifetime. We pulled some portal screenshots into this week's reel so you can see it for yourself, not just take our word for it.

And because every week needs one random detail: Vlad got a walking pad 😂

We definitely missed having the full team around, but everyone's back in action Monday morning and we'll be ready to get after it again.

#postedsocial #thisweekatposted #stlouismarketing

[Posted Social @posted_social]

We took our clients Krupp & Raboin Law to the Old Courthouse downtown for a photoshoot, here's how it turned out 👉

[Posted Social @posted_social]

We get it - Running ads for your business can feel overwhelming.

Here's a quick trick to help you save some money testing creative early on in your campaign:
1. Find the "big dogs" in your industry
2. See what ads they've been running the longest
3. Make similar ads for your business

You can also use this to check out what your competitors are running, or even to check that your ad agency is actually running the ads that they say they are. 👀

If you found this helpful, let us know!

#postedsocial #diydigitalmarketing #stlouismarketing

[Posted Social @posted_social]

What a week! 😅

Last week was another step in the right direction for our team and our clients.

We had several exciting shoots including:
→ Music At The Intersection for @explorestlouis
→ HQ Updates for @hankinsconstruction
→ Sitter stories with @find_a_sitter
→ Rehab movement carousels for @stlsportsclinic
→ Off-season training with @givemoretraining
→ Exterior cleanings with @ltpwashing
→ Copper gutter installation with @evolved.construction

We interviewed and hired a couple new team members that'll be starting very soon, and we had some of our best client quarterly meetings to date.

All in all, it was another great week!

#postedsocial #thisweekatposted #stlouismarketing

[Posted Social @posted_social]

We had a special guest at our client's first shoot back from maternity leave. 👶💛

[Posted Social @posted_social]

Everyone meet Devin Cline → he's a videographer / video editor, with a healthy obsession with sound design 🤓

We're excited about the fresh perspective and unique skills he's bringing to the video production team.

In just these first few weeks, he's proven to be a great addition to the office and the team.

Welcome Devin! 🎥

#newhire #postedsocial

[Posted Social @posted_social]

Big week at Posted Social 🚀

To get things started Explore St. Louis took us to Six Flags, a few incredible wildlife sanctuaries, and some beautiful state parks just outside the city - one of our favorite recent shoots, for sure.

As the week progressed, we collected some video ad-creative with St. Louis Sports Clinic, kicked off a client testimonial project we’re super excited about, covered an industry workshop for Varble Orthodontics, shot off-season training content for Give More Training, and closed the week with a full content day with the NEUAGE Health + Wellness's Lake St. Louis team 🫶

Meanwhile at the office we were able to knock out the last few client quarterlies, keeping the momentum going across the board.

Twas a rip. Onto the next 😎

[Posted Social @posted_social]

"What metrics actually matter on social?"

It honestly does depend on your goals but two that are hyper-relevant for most businesses are:
→ Profile visits: This tells us that your content is getting in front of the right audience and that they're liking it enough to check out your page

→ Link clicks: This tells us that once people land on your page, they're interested enough to then visit your website - which is one step closer to becoming your customer

Vanity metrics are fun, but these, for the most part, are the ones that pay the bills.

[Posted Social @posted_social]

*For local service-based businesses.*

Will going viral bring you new customers? Probably. Should your business's strategy on socials be to chase virality? Absolutely not.

Here's the deal: If all you're producing is "viral potential" content, then what you're NOT producing is content that actually educates your buyer, showcases your specific expertise, and build's credibility with your audience.

On the odd chance that one of your posts DOES go viral, the majority of the viewers likely aren't local enough to become your customer.

Our recommendation? Build a real strategy. One that feels authentic to your brand, highlights the things that make your business unique, and speaks directly to the people most likely to buy your thing.

If this is something you need help with, shoot us a DM or just drop your questions in the comments 👇

#postedsocial #socialmediastrategy #stlouismarketing

[Posted Social @posted_social]

This week at Posted was JAM PACKED with turn-of-the-quarter meetings and reviews; along with our usual handful of shoots, projects, new partnerships, and launches 🚀

Monday was full of client meetings.

Tuesday alone we shot:
→ Drone video for LT's Pressure Washing
→ Jobsite coverage for Kolb Grading
→ Headshots with St. Louis Sports Clinic
→ Ad creative with La Forme Pilates
→ UGC & iPhone content with Varble

Wednesday was our internal quarterly team meeting and our first time giving out quarterly bonuses for the team! 🤑

Thursday was an intentional "deep work" opportunity for everyone, a few client meetings, as well as our first pre-production call for an exciting new project with Salt + Smoke BBQ.

And on Friday we:
→ Had a pre-production call with Six Flags 👀
→ Shot some social content with Hankins Construction
→ Had a milestone call for a new brand identity with Elevation Church.
→ And finally got to see a client that's been on maternity leave with her new baby 💛

The week was FULL, and we wouldn't have it any other way.

#postedsocial #stlouismarketing

[Posted Social @posted_social]

Wesco Machine Works has been doing the kind of work most people never see for 30+ years.

Heavy equipment fabrication. CNC machining. Waterjet cutting. Line boring. Custom rock boxes and trench pads built for excavation crews, construction teams, and utility contractors across the midwest.

Their old website had a phone number and a few photos. That was about it.

When they came to us, the ask was simple: build something that actually shows people what we do. They wanted a site that would generates leads, explains their capabilities, and give regional contractors a reason to call them before they call anyone else.

So that's what we built. 👉 https://t.co/LrTsZZ9XQP

#postedsocial #wordpresswebsite #notai

[Posted Social @posted_social]

In spite of the fact that we couldn't WAIT to sit in the sun and celebrate America all weekend, we spent last week the same way we do most weeks: Making our clients look like industry leaders online 🤝

Here's to another amazing week! 🇺🇸 #postedsocial

[Posted Social @posted_social]

This week, we get to celebrate Halle's first full year at Posted Social! 🥳

If you know anything about Halle, you know that she's an absolute light in whatever room she's in. In her short time here she's grown in ways I could have never anticipated, becoming what I would consider to be an exceptional operator, and a leader on our team.

I can't wait to see what the next several years hold for Halle as we keep growing and leaning on her in new ways.

Happy 1 year, Halle. We're lucky to have you 💛

#postedsocial #socialmediamanager