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7 Tips To Improve Your Ad Creative Performance 🧵
#1 Start your ad with the desired end result of using your product, then in the second frame introduce the product. This will increase video watch time as people will want to know how to get the result.
(all examples are my own)
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Here it is in a nutshell, and you'll see it goes beyond just "dropshipping"
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THIS style of ad consistently crushes it on TikTok:
The Hook: "What I Ordered Vs. What I Got"
Show a greenscreen of what it looks like on the website
Social Validation: Say "you saw this product all over TikTok"
Describe the problem + solution, end with a CTA.
It works 🔥
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One "hack" I use often to improve ad watch time is to put an oddly satisfying visual in the first three seconds. An easy way to accomplish this is reversing a clip, just like we did for this ad for Prose.
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