@BenjiNaesen Criminal underselling of the entertainment value of monster efforts from the likes of Kuss and WVA. Not to mention they didn’t win everything this year: they won one stage, the team title, and the yellow jersey.
@DeRushaJ@NadineBabu@Seth_Kaplan Maybe true for schools like Miami, but arguing there is no audience or return for brands big or small is short-sighted (Gushers did a deal with Mo last year). There’s a huge, engaged audience there, and the best schools are building teams of experts to make NIL deals successful.