ppcbetter

Digital Marketing and AI Sales agency. We're really good at Google Ads and Lead Nurturing. Better Data, Better Results. Connect w/us at

[ppcbetter @ppcbetter]

Does a robot know what a robot needs?

ChatGPT Ads are live. I asked ChatGPT what the best practices for creative are so you don't have to

https://t.co/hyI7xxPtYQ

[ppcbetter @ppcbetter]

Learn more about cookie management best practices. Google and Meta Advertisers should be thinking about how to collect data in compliance with regulations in 2026 https://t.co/oRZRrRPXzW

[ppcbetter @ppcbetter]

🚀 Big update from Meta for all Meta advertisers (Facebook & Instagram):
Meta just announced a major simplification to ad measurement with their new Click-Through Attribution and Engage-Through Attribution models.
What’s changing?

Click-through attribution for website and in-store conversions will now only count actual link clicks (the ones that take users to your site/landing page).
Previously, it included all interactions like likes, shares, saves, etc. This change brings Meta’s reporting much closer in line with third-party tools like Google Analytics — reducing those frustrating discrepancies we’ve all dealt with.

Non-link social interactions (likes, shares, saves, comments) are now cleanly separated into Engage-Through Attribution (formerly Engaged-View). Meta is strongly encouraging advertisers to use this to better understand the unique value of social-first engagement.
They’ve also shortened the engaged view window for video/Reels from 10 seconds to 5 seconds — smart move, especially since 46% of online purchase conversions from Reels happen within the first 2 seconds of attention.

Why this matters:In a world where social media has overtaken search as the top ad spend channel, these changes give us clearer, more actionable insights. Better alignment + visibility into true social impact = smarter budget allocation and optimization.

Huge thanks to the teams at Northbeam and Triple Whale for partnering to integrate both clicks and views into their models.

What do you think — are you excited about cleaner data, or concerned about short-term reporting shifts?
I’ll be monitoring how this rolls out in our campaigns. Drop your thoughts below 👇

#MetaAds #FacebookAds #DigitalMarketing #Attribution #SocialMediaAdvertising
Link to article: https://t.co/guAuVGNXhe

[ppcbetter @ppcbetter]

How important are AI overview mentions to your business?

[ppcbetter @ppcbetter]

@AnthonyHigman Very clever.

You realize that this doesn't at all say that advertisers will be forced into AI max, but you gave the impression that I should read your post because all advertisers will be forced into AI max by next quarter.

Fundamentally dishonest, but clever.

[ppcbetter @ppcbetter]

Are you a social media or PR Agency who uses Google Analytics, Meta Pixel, or other pixel based tracking to collect and analyze client website data?

If yes, and you haven't upgraded to server side tracking yet, you may be missing 60% or more of your actual performance data in 2025. This video explains how and the two other top reasons to upgrade your client's website to server side tracking today!

https://t.co/35RfPdrjBX

[ppcbetter @ppcbetter]

Google has extended the promotion!

New PPC Better clients can get up to $6,000 in free google ad clicks if you start a campaign in November.

Go to https://t.co/1M4qv8I5KV to schedule a strategy session and find out if you're eligible today.

[ppcbetter @ppcbetter]

If you're still using pixel based tracking 20-60% of your website traffic may be hidden or inaccurately counted by Google and Meta analytics tools.

Watch this video to learn more about pixel based vs server side tracking and why you should upgrade to server side tracking in 2025.

[ppcbetter @ppcbetter]

Still have GA4 universal Analytics tags on your website? Here are 6 reasons why that's a terrible idea. https://t.co/WT4OsKqa1k

[ppcbetter @ppcbetter]

Need an automated way to clean up your broad match and "close variants" traffic in Google Search? This might help. https://t.co/7gPppJz0fq

[Elon Musk @elonmusk]

Unity is impossible with evil fanatics who celebrate murder

[ppcbetter @ppcbetter]

We're experts at paid traffic conversion tracking and now we're opening up one of our internal training calls to people outside PPC Better. Join us for "Coffee and Conversions" Wednesday, July 2 at 1pm ET. We'll work through example conversion tracking setups and answer your questions. If you want to learn more about conversion tracking just click the link below to sign up.

The session is free. If you're a qualifying prospect we'll even door dash you some coffee to sip while we nerd out about the differences between Google Tag vs GA4 and Meta Pixel vs CAPI tracking. Message me for free coffee details.

Request an invite here https://t.co/SBGNEmVjeU

[ppcbetter @ppcbetter]

@MoakDesigns Incorrect. Ads was giving a 500 error for some period of time. https://t.co/afLVODYgQt to be exactly specific. It's back up now.

[ppcbetter @ppcbetter]

Google Ads is down. Guess we'll see how long.

[ppcbetter @ppcbetter]

My agency, PPC Better, is accepting applications for an unpaid internship. If you or someone you know lives in the Nashville TN area and is interested in starting a career in digital marketing please get in touch.

https://t.co/TRpGNmD1dz

[ppcbetter @ppcbetter]

New video up with an overview of our AI powered SMS campaign we like to call "Prince Charming". Take a look and lmk what ideas it gives you for leveraging emerging tech. Thanks!

[ppcbetter @ppcbetter]

Are your Google and META campaigns producing ROAS or WOAS?

[ppcbetter @ppcbetter]

New video out answering a few r/PPC questions. https://t.co/B8cm4F3JGb

[ppcbetter @ppcbetter]

https://t.co/RNqIJ6CyQY

[ppcbetter @ppcbetter]

Overview and case study about the process, benefits, and implementation path for Advanced Google/Meta Ads conversion tracking.

Link in the comments