ppranz

RMT | Goal Digger ⛏️✨

[ppranz @pprans_]

@shmidtqq @DetroitPistons outcome making the pick easier, now pistons just gotta deliver 👀

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@mickeyhardy

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@baibai_cx @base and this is only possible with BaiBai imo

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@ArcadiaGTM Arcadia's visuals are on TOPPP! 💯

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@introductioncom @PayPal @Bybit_Official @coinbase @CoinRabbitLoans 👏👏👏

[ppranz @pprans_]

@baibai_cx huGEE

[BaiBai @baibai_cx]

The best execution infrastructure works behind the scenes.

Yesterday, BaiBai PropAMM filled $8M+ through aggregators on Base alone, because it had the best price.

You might not see the machine.

But it’s working.

[ppranz @pprans_]

@mickeyhardy I think creativity gets better when you read widely and actually write about what you learn. reading gives you new perspectives, but writing is where you start connecting them and coming up with something of your own.

"Imagination rules the world." 💯

[ppranz @pprans_]

@introductioncom @michaelh_0g @0G_labs @stack0G It is always interesting to see founders take what they learned, scaling one company into an entirely different industry.

[ppranz @pprans_]

@IcedKnife @baibai_cx The airdrop points are definitely making this more tempting

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@baibai_cx you got me here bb

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@mickeyhardy sometimes i buy something just because someone made it look fun to use 😅

[ppranz @pprans_]

@dividendology RWA = PYTH

[Mickey from Arcadia @mickeyhardy]

How our clients are preparing for a post-labor world.

The next 20 years will be dominated by two things:

Consumption
Discretionary spending

We manage eight-figure marketing budgets for some of the world’s largest companies, and while we haven’t hit a post-labor world yet, we are already seeing these trends accelerate.

The average American already spends an extraordinary amount of their waking life consuming media. Mobile usage alone is approaching four hours per day.

Social media has continued to consume a larger share of that attention. In 2021, 21% of American adults used TikTok. By 2025, that number was 37%. Among Americans under 30, 95% use YouTube, 80% use Instagram, and 63% use TikTok.

The same thing is happening with our money.

U.S. spending on recreation reached roughly $1.98 trillion in 2025, up from $1.53 trillion in 2021.

And that isn’t just inflation. Inflation-adjusted consumption of recreation services increased roughly 17% over the same period.

We are consuming more, spending more on things we want rather than strictly need, and increasingly living our lives through digital channels.

I think AI accelerates all three.

So I want to cover three things:

a.) What does that mean?

b.) What is the future’s impact on this?

c.) How do you win as we transition to a post-labor life?

I want to preface this: this is a HATE THE GAME, NOT THE PLAYER essay.

I’m not saying this is everyone. I’m saying this will be most people.

In the United States, we live in the most beautiful capitalistic democracy, where the electorate gets to decide the future.

The average person is overweight, in debt, and divorced. Regardless of your feelings, these people shape the future and ultimately fuel the revenues of companies.

1. What does this mean?

It’s quite simple.

People will spend more time:

1. Consuming media → Cell phones, podcasts, live events, etc.

Because if you can’t work, what else are you gonna do?

2. Spending their money → What’s better than consuming? Acting on it.

As AI drives the cost of goods and services toward zero and creates maximum abundance, people will have an almost infinite number of things they can buy.

And buy a lot of shit they will.

They will spend less time:

a.) Using first-principles thinking.

People will increasingly outsource their decision-making to alternative parties: algorithms, influencers, AI agents, what have you.

b.) Practicing financial responsibility.

When you have less reason to save, you will spend.

And when you have an even bigger reason to fit in, and status becomes the ultimate hierarchy of our culture, you will spend even more.

2. What is the future’s impact on this?

We are rapidly accelerating toward a world that I like to call “The Great Equilibrium.”

And we are already seeing it.

There are fewer and fewer moats.

The two that matter most are:

Technology — making the product.

Distribution — getting someone to use it.

From a technology standpoint, anyone will be able to create almost anything.

Sure, the everyday Joe can’t go and create a lithography machine like ASML.

But within the next 10 years, virtually any software, consumer product, media concept, or business idea he has, he will be able to act on.

Which means the market will be absolutely FLOODED with new businesses, ideas, products, opportunities, shiny objects, and places to spend money.

Distribution gets even more interesting.

A commercial that used to cost a clothing company $500K in production and marketing budget will eventually cost $5.

The beauty of the $500K commercial was that you probably assumed the product must be damn good if they could afford it.

That signal disappears.

Ads will flood the market.

Anyone can create anything.

No one will know what is real.

And the value of traditional advertising will collapse as the quality of the advertisement can no longer be indicative of the quality of the product.

3. How to win as we transition to a post-labor life

a.) Advertise with creators.

People with personal brands that audiences genuinely trust will become exponentially more valuable.

If AI collapses the signaling value of advertising, people will increasingly outsource their judgment to other humans.

That’s deeply biological.

Bullish on influencers.

b.) Appeal to status and identity.

When people spend money, an increasing amount of it will be spent on status.

If basic goods become abundant and cheap, people will worry less about acquiring the things they need and more about acquiring the things that differentiate them.

Perception becomes the scarce resource.

People will buy products not out of necessity, but out of an attempt to gain something they don’t have:

Looks. Status. Access. Belonging. Sex appeal. Exclusivity.

You need to sell status.

c.) Optimize for experience.

If technology is no longer the moat, experience is.

Whatever can stimulate our brains the most will win.

If every trading platform can execute a trade instantly, the underlying technology matters less.

If every shopping agent can buy whatever you want, the agent matters less.

If every food delivery company can get your food to you, the courier matters less.

The question becomes:

Which product makes me feel the most stimulated, understood, and satiated while I’m using it?

That is why I am very bullish on IRL experiences.

d.) The less friction, the better. Sell outcomes.

The gap between doing something and getting what you want needs to get as close to zero as possible.

Your advertising should communicate the same thing.

The less technical jargon, the better.

The more “do X and get Y” marketing, the better.

People will have less patience and more alternatives.

Making them work for the outcome is not ideal.

e.) Understand that attention span is literally zero.

Not only can we barely pay attention anymore, but we are becoming increasingly good at deciding almost instantly whether content deserves our attention.

That fundamentally changes how marketing budgets should be allocated.

A disproportionate amount of marketing spend should be devoted to the initial touchpoints a consumer has with your brand.

The hook.

The thumbnail.

The creator.

The first sentence.

The first three seconds.

The first interaction with the product.

Those moments should be engineered for maximum stimulation on initial contact.

Because in a world with infinite products, infinite content, infinite advertisements, and effectively infinite choice:

Attention becomes the scarce resource.

And whoever controls attention controls distribution.

[BaiBai @baibai_cx]

Traditional markets take the day off.

BaiBai doesn't.

Trade tokenized stocks on @Base, 24/7. Even when traditional markets are closed.

Same stocks. New hours.

https://t.co/P3EXrIuR5x

[ppranz @pprans_]

@baibai_cx @base $30K in rewards is hugeee!

[ppranz @pprans_]

@mickeyhardy proprietary data only becomes a moat if the model can reliably act on it though

[ppranz @pprans_]

@snarkw_ 👀

[ppranz @pprans_]

@baibai_cx i like that the volume competition rewards actual trading without forcing you to hold positions

[BaiBai @baibai_cx]

https://t.co/MaOu8qvj8S