@rihntv Storytelling and making content relatable
Running my agency taught me that whether it’s a restaurant a gym or a skincare brand people connect with stories that feel familiar to them
Make someone feel understood and they’re much more likely to pay attention
Creating organic content for restaurants skincare brands and gyms taught me how to grab attention and keep people watching
That same skill is a huge advantage in creative strategy. If your ad doesn’t get attention nothing else matters
Anyone else transitioned from SMMA into creative strategy? How much did your organic experience help?
Today I’m working on my website as a creative strategist
My VSL is recorded and I’m still editing it myself but I want a proper place to show brands who I am and how I can help them
Still figuring it all out as I go
For those of you who have a website what’s one thing you wish you knew before building yours?
@MuhammadTa7408 Have done zero courses and learnt more teaching myself than anything so much free information out there courses are overrated unless they put you through to the right people to land a role
I’ve recorded my VSL and I’m editing it myself now
It’s taken longer than I thought but I’m learning as I go
I’ve also been reaching out to around 50 ecommerce brands a day on Instagram and getting about 3 replies
It’s not a lot but at least some conversations are starting
On X it’s been a different story I’ve been applying for creative strategist roles but haven’t had any replies yet
For anyone who’s landed clients or roles through X what worked for you
Should I be replying to more posts sending DMs or focusing on sharing my work and building my page first?
Today I recorded my VSL and another video that I’m going to send to potential clients.
The VSL explains who I am, my background and how I can help brands with their creative strategy.
The second video is for when I send a brand a free ad I’ve made for them. Instead of just sending the ad, I can explain why I chose that angle, who it’s for and how they could test it.
For the last six months, I’ve also been working behind the scenes under someone who was testing around $100k a month in ad spend. I learned a lot and did some work I’m proud of.
But one thing I’d tell anyone starting out: don’t get so excited about doing the work that you forget to document it. That’s what I did.
I was focused on learning and helping, but I didn’t think enough about getting a testimonial or keeping examples I could use in my portfolio. Now I’m working on getting something I can show potential clients.
So don’t be an idiot like me and be too excited for some work where you can’t show the results that shit will hurt you more than it will do good
“Is it too late to become a Creative Strategist?”
Ive found myself confronted with that question a few times already
What do you think?
Personally, I believe that “too late” assumes the window closed itself
Thats not the case. Maybe the gold rush will pass.
Maybe another thing will be more hyped.
But what I know for sure is that world-class skills will always find a place.
Don’t worry about if your niche is dying.
Just learn copy, bro
DM’d 50 ecommerce brands today
Looked through their ad libraries, used Claude to help with my research and sent out cold DMs
Got 4 replies so far, not bad
Going to keep doing this every day, 7 days a week and see where it takes me