Used car platforms, including mine (@cars24india), charge 15-20% more than local dealers
I hear this often, the number that comes from comparing just sticker prices but sticker prices are not the same as the cost of acquiring a car
We sell over 5,000 cars a month, making us the largest organised used-car dealer in India. If we were 15-20% more expensive with nothing to show for it, buyers would go elsewhere. Buyers have options. They compare. They still come back- because they find value.
So, when a local dealer quotes an initial price of Rs 5 lakh, that covers just the cost of car. It doesn't cover:
1. Car Insurance renewal: Rs 3,000 to 25,000 depending on age and cover type
2. RC transfer + agent fees: Rs 3,000 to 5,000 intrastate, more for interstate
3. Loan processing: up to 2.95% of the loan amount, plus documentation charges
4. Pre-purchase inspection: Rs 1,000 to 4,000 if you hire an expert. Zero if you skip it
5. Immediate and hidden repairs: the visible fixes like AC and brake pads are one part. The bigger risk is inheriting a major hidden repair because the odometer has been rolled back.
Our inspection data shows odometer tampering in an estimated 20% of pre-owned cars in the unorganised market. Tampered mileage means critical service milestones are much closer than advertised. Buyer absorbs: Rs 5,000 to Rs 30,000+, or significantly more if fraud is involved.
On a Rs 5 lakh car, those additions put you at Rs 5.5 to 6 lakh. On a Rs 8 lakh car, it can approach Rs 9 lakh.
When we price that same car at Rs 6 to 6.2 lakh, here's what's already inside that number: 300-point inspection and refurbishment, Odometer verification via ECU readout , 30-day repair cover on engine, transmission, cooling and electrical systems, a 30-day return window, RC transfer with legal protection during the interim and embedded loan processing.
The actual cost gap, once you account for what each party includes, is smaller than most comparisons suggest. In many cases it reverses. And no single transaction can define this.
The platform, like ours, is most useful for the 75% of buyers who are buying their first car and are not in a position to execute these steps themselves.
Most of us spend years trying to change outcomes without examining the internal framework producing them.
This article gets to the root by examining and then stripping away the conditioning that keeps you from becoming fully yourself and finding your bliss.
Great read @thedankoe !
If you join Cars24 today, you will find no bands, no titles and no grades.
We are one team. There is no India, no International, no Lending, no Vehicle Ownership. We now staff backwards from the right person for the problem, not based on “I am a lending person, so I can’t do customer experience.”
You will always find people with more experience than you wherever you go but here it's entirely your choice whether you want to leverage their wisdom, challenge their thinking or build a better way forward yourself.
We are intentionally creating space for people who show initiative, will and the tenacity to solve meaningful problems. And your real flex becomes the impact you create with the freedom, context and tools you are given.
Cars24 is a flatland & everyone is a builder.
The auto industry has been built and run by men for decades. I am one of those men.
Last month, we launched India’s first all-women automotive hub in Saket, Delhi NCR. Every role across the hub is led by women, from sales, operations to customer support and finance.
They had the same targets, same expectations as every other hub we run.
Month one: It is our best performing hub in Delhi NCR.
I think the reason women aren't running more of this industry isn't capability. It's just that nobody gave them the floor.
Should have done this years ago. Expanding to Mumbai and Bengaluru next.
Full story here : https://t.co/S5ljkFross
Hiring for the worst best job at Cars24.
Looking for hardcore brand builders and executors only. Tell me why you are built for this.
Email me at: [email protected]#marketing#hiring
Cars24 is profitable.
Q4 FY26 was our first ever profitable quarter and grew by 37%. H2 is where our work showed up in the numbers.
We are building something India has never seen before, an AI-native automotive ecosystem, at scale.
Read the full report here : https://t.co/TluGQItDii
After eleven years of building Cars24 together, Gajju (@gajen_jangid) is stepping back from his executive role. He will stay active on the things he built from scratch: the brand, marketing, and Crashfree India and will continue to advise where needed. This is not a goodbye. It is a change in role.
Gajju and I first met in 2001, in a hostel corridor at IIT Bombay. Both of us were a little unsure of our place in a setting full of high achievers who seemed to speak English so much better. I think we formed a bond right there. Two people who didn't quite fit, finding each other. That bond held for the next four years. We were inseparable through college, which, if you know either of us, is saying something because neither of us is particularly easy. Then came placements. Gajju went to the US. I stayed in Mumbai.
Cars24 gave us a reason to find each other again. For that alone, I will always be grateful.
When we started Cars24, Gajju's son Kabeer had just been born. My best memory of those early years is holding Sailo for the first time, watching Gajju's family put down roots in Gurgaon as we built this thing together. There was something about building a company and building a family at the same time, you stop being just colleagues. You become part of each other's lives in a way that doesn't have a word for it.
Gajju built the brand, gave us Crashfree, and made marketing that people actually remembered, which, in this industry, is rarer than it sounds. The talent he found and backed, the doors he opened for TeamBHP and CarInfo, that is his work. And then there is Dhoni. That relationship didn't come from a pitch deck. Dhoni came on board because he trusted Gajju personally and believed in what Cars24 was trying to do. That kind of trust you don't manufacture. Gajju earned it. He taught this company compassion. When we got too aggressive or too mercenary, he was the one who pulled us back. Every time we became transactional, he made us human. He holds two things at once that most people cannot, deeply ambitious and genuinely kind. Every person who has worked closely with him has walked away standing a little taller.
He also pushed us to question something most companies never do, why hierarchy exists at all. Today, if you look around, most of our leaders have dropped their titles. No Directors, no VPs. People at Cars24 are now defined by what they own, not what they are called. Gajju brought that change.
Beyond all of this and everything he has done, he is and will always be my best friend. Sharing some old photos. Can't help but go back in time.
Go ahead and take your time, Gajju. But not too much. We have things to build.
If you’re a good builder, you don’t need a team to get started. You need time, pressure and the right tools.
Introducing Token ’26
Our very own AI Hackathon
Fifty AI engineers. Each working alone. Seventy-two hours to go from nothing to something that works.
Hosting it in New Delhi from May 28–30. Winners take home Rs 20 lakhs.
Partnering with @OpenAI, @ElevenLabs and @awscloud so you have the best infrastructure available. Beyond that, it’s just you and the problem you choose to solve.
This is not for beginners. You should have at least a year of shipping real products. You’ve felt the frustration of things breaking, and you know how to fix them.
There are only 50 spots. Apply here: https://t.co/P7C53pmNR7
There is only one role left in a company: Builder. Not builder as in engineer. Builder as in: you make things. You ship. You don't coordinate other people making things. You make them yourself. AI just mass-produced that capability for everyone.
We are now answerable to the most trusted man in India.
@msdhoni has today joined us as the Goodwill Ambassador for @CrashfreeIndia, our commitment to end road fatalities in India by 2040.
When we started this, I knew we needed someone who would not let us get comfortable. Someone who would walk into every review and ask the question we were hoping nobody would ask.
Dhoni is that person.
He does not distinguish between a good story and a good outcome. In every conversation we have had, he has pushed us to be more serious, more specific, and far less satisfied with the work we thought was enough.
That kind of pressure is not easy to find. And it is not something you can manufacture with the right hire or the right board member. It either comes with the person, or it does not.
India loses around 1.8 lakh lives on its roads every year. Most of them are between 18 and 34, a generation that is just getting started.
We have put millions of people on these roads. It would be irresponsible to pretend that what happens to them is not our concern.
Having Dhoni hold us to account is not a privilege. It is a necessity.
Because at the end of the day, it is about the kind of country we leave behind and whether we chose to make it safer when we had the chance.
Installing ziplines in Gurugram was, of course, a prank.
But the problem it was meant to highlight is very real. Even today, I find myself being extra cautious while crossing roads here. When I discussed this with the team, it turned out to be a shared experience. Something most people have simply learned to live with.
What stood out over the last couple of days was how many of you resonated with it. Some of you appreciated the idea, others questioned it, and a few pushed us to think harder about what a real solution could look like.
That’s probably the most valuable outcome of all of this. The team has already started planning something concrete to address this, and I would like to open this up as well.
If you have ideas on how we can make something as basic as crossing the road safer and more intuitive, write to me at [email protected]. It would be interesting to see what emerges when more people think about the problem. And if something meaningful comes of it, we’ll make sure credit is shared.
P.S. Some of the most fun comments below :)
Planning to install ziplines in Gurugram.
Hear me out. Last week, I spent nearly 15 minutes trying to cross a road in Gurugram. Getting there was easy. Crossing it was not.
It’s interesting how much effort we have put into optimising vehicular movement over the years. Better infrastructure, faster roads, more efficient systems, all designed to keep cars moving. But the experience shifts the moment you step out of that system.
There is no clear flow for people. You wait, you assess, and eventually you find a way across. It is a huge safety risk.
This gap is easy to overlook because it feels routine. But routine is not the same as being well-designed. It simply means people have learned to adapt.
So I got together with the team and decided to try something different.
It is not meant to be a practical answer, but a way for us to reflect and think if crossing a road feels easier when you remove the road from the equation, then there is something fundamentally incomplete about how we’ve designed movement in our cities.
Below is a glimpse of how it will look. The installation has already started and I will share updates as we go live.
Curious, which other cities do you think this would be helpful in?
#roadsafety #Gurugram #Gurgaon
Hi @lufthansa. You have misplaced my baggage on my honeymoon. I took a flight from New Delhi-Lisbon via frankfurt. My baggage id is : 0220266985. I was on flight LH761 and then on LH1166. I did get a message saying its accepted. But now it is unavailable. I am distressed.