Pranav Kalra

I've managed millions in ad spend. Sharing real strategies, AI-powered advertising, Google & YouTube Ads, PMax, experiments, and what actually works.

[Pranav Kalra @pranav_speech]

@peterczepiga very cool

[Pranav Kalra @pranav_speech]

10/ I turned the full build into a prompt: channels, seeds, bid ramp, creative matrix, reporting view.

Reply “DEMAND GEN” and I’ll DM it.

[Pranav Kalra @pranav_speech]

1/
Most advertisers run Google Demand Gen like PMax.
PMax captures demand that already exists. Demand Gen creates it.

So the build has to be different. Here’s my exact setup 🧵

[Pranav Kalra @pranav_speech]

9/ Judge it over 14+ days on engaged-view conversions, view-through, and branded search lift.
If Demand Gen looks amazing on last-click, it’s retargeting people PMax would’ve caught anyway.

[Pranav Kalra @pranav_speech]

ChatGPT writes generic ads because it can’t see your account.

So I connected Meta + Google Ads to Claude.

Now it:

reads my top ads
finds the hooks + angles that converted
writes new scripts and headlines from them
tells me what to test first

Reply “CREATIVE” for the setup

[Pranav Kalra @pranav_speech]

@McpAdss Agreed , we always send back offline conv data , also depends on the business type ans what tool we are using , thats always in convo

[Pranav Kalra @pranav_speech]

I’ve managed millions in ad spend.

Just ran the fastest audit of my career:

Connected Google Ads + Meta Ads to Claude. One prompt. Under a minute.

[Pranav Kalra @pranav_speech]

It found:

✅ campaigns with zero conversions
✅ keywords I should’ve negated months ago
✅ ads with frequency through the roof
✅ a budget split that made no sense

Reply “AUDIT” for the setup + prompt.

[Pranav Kalra @pranav_speech]

Connect Google Ads and Meta Ads to Claude.
Ask one question: “Where am I losing money?”

It compares CPL across both, finds the campaigns killing your blended CPA, and tells you where to move budget.

Two dashboards → one answer.

Reply “STACK” for the setup + prompts.

[Pranav Kalra @pranav_speech]

Reply “META” and I’ll send you the setup and exact prompts.

[Pranav Kalra @pranav_speech]

1/
I connected my Meta Ads account to Claude.
Now it tells me which ads to kill, which to scale, and what to launch next.

It’s not in the connector list, so almost nobody does this 🧵

Reply “META” and I’ll send you the setup and exact prompts.

[Pranav Kalra @pranav_speech]

4/ It also breaks down which hooks are actually converting and writes your next 10 ad angles based on your winners.

5/ It’s like a media buyer checking your account every morning.