Prashanth

Supporting honest and hardworking governments

[Lt Gen DP Pandey @LtGenDPPandey]

Don't think they have respect for traditions. They are like Chinese. Push a little. If no opposition then push a little more. When opposition then have talks, retreat a little but wait for next time. There is an ecosystem that will try again. And again. Till we give up.

[BJP Jammu & Kashmir @BJP4JnK]

Rajmata's white hair wala minion needs to sit down and focus on his Tapasya more😆

[Ms.पॉजिटिविटी 🇮🇳 @No__negativtyxd]

Oh please #GIVA fugoff !!
After your brand ambassador's attitude...we will not spare you !!
@kritisanon
And we know your investors too 🤡🤡🤡
https://t.co/LQd1tuZYwy

[Bhaavna Arora @BhaavnaArora]

They are not detaining him. They’re taking him to safety. But an uneducated brute like you wouldn’t understand the difference because facts don’t serve your purpose. You only need propaganda!

[Gaurav Bhardwaj (Liberal Hindu) @Liberal_Hindu]

Yes it's 2026 and Kriti Sanon will wear a bikini at her father's funeral when he dies. She will torch him while catwalking in a sizzling 2 piece bikini coz it's her choice, we can't tell girls what to wear. Screw what's appropriate at what occasion!!

[Ravi Singh Gurjar @Ravi____Gurjar]

पूरा खानदान ही छीनालो का लगता हैं

[BJP Karnataka @BJP4Karnataka]

Smashed the patriarchy so hard in Karnataka that not a SINGLE woman made it into your 33-member Cabinet! 👏🤡

P.S: Even in your AI poster, the woman does all the heavy labor while @RahulGandhi stands idle doing photoshoot poses.

Talk about "Unpaid Work"!

[Voice of Hindus @Voiceofhindus]

WAKE UP HINDUS 🚨
Kriti Sanon is a full blown JNU lover so what the hell can we even expect from her when it comes to respecting Hindu festivals and traditions?

She openly disrespected our pious Raksha Bandhan… and THIS is exactly why Modiji keeps warning us about these dimagi Naxals rotting our culture from within!

Hindus will make damn sure her next Bollywood movie is a massive FLOP. No mercy. No free passes.

RT if you’re done tolerating this anti Hindu nonsense 🔥

[Mr Sinha @Mrsinha]

-When the govt was building metro to reduce the crowd in local trains: Save trees

-When a video of overcrowded local trains goes viral: Mocking India

These commies are born hypocrites. They will stop you from working and, when the work isn't completed, attack you for not working.

Congressi Dalal Sucheta for you!

[Panchjanya360 @Panchjanya360]

Where is that white-haired Pavan Peda? 😂🤣

[Sujit Singh @sujitirene]

ये है बड़बोले पवन टेढ़ा की औक़ात
@Pawankhera
@supr

[Kartik 😼 🇮🇳🚩 @_Muffin_Men]

Saurav Das 2 baap ka hai

Election affidavit: Dipak Das
Puducherry Electoral Roll: Subir Das

@SauravDassss which one is real? 😂😂

[BJP Karnataka @BJP4Karnataka]

Corrected it for you, @INCKarnataka.

[BJP Karnataka @BJP4Karnataka]

No matter how hard you BOW and please, you will always remain that irrelevant white-haired sidekick your High Command ignores.

Sit down.

[Hindutva Knight @HPhobiaWatch]

The moment Rahul Gandhi supported Raksha Bandhan ad, GIVA removed it and issued public apology 😭😭😭

No one takes Pappu seriously

[Courageous @CourageousRo]

Hyphen by Kriti Sanon, This is her own skincare brand.

Dear Hindus, Boycott it completely.

[Wokeflix @wokeflix]

Why don’t Preeti and Kriti both visit the Golden Temple in the same attire once and then come back and tweet the same ‘culture & tradition is as much in the neckline…’ nonsense?

[Bhartiya Storyteller Pavan @PavanKaushik3]

सोनिया गांधी : अरे वो सफ़ेद बालों वाला कुत्ता कहाँ है ?

[Mukul Dekhane @dekhane_mukul]

You're free to roam around naked, no one stops you.

Don't let the Rakshabandhan or for that matter any भारतीय त्यौहार be the place to your choices of wearing absurd.

Neither you nor the attire looks befitting to the occasion.

Thanks for the attention in this matter!!

[Swati Goel Sharma @swati_gs]

1. What's wrong with the Giva ad?

Nothing you see on TV/advertisement or/big screen, especially in big budget projects, is innocent or accidental

The Giva ad continues a broader trend in how film-entertainment and ad industries have treated cultural sensitivities of the two majority communities very differently for years - something Gems of Bollywood has exposed so clearly

Look at the way popular culture has marketed Hindu festivals for years. For instance, check any compilation for suggestions for Diwali playlist:
“Abhi Toh Party Shuru Hui Hai”
“Let’s Nacho”
“Tamma Tamma Again”

But typical suggestions for Eid playlist:
“Noor-e-Khuda”
“Maula Ali”
“Kun Faya Kun”

Typical media suggestions for Diwali outfit ideas these days: sexualised styling - cleavage, revealing blouses, familiar Bollywood glamour

Typical outfit suggestions for Eid: Rich and covered

This means that they know what cultural sensitivity looks like, what a family gathering looks like, what sanctity of a festival looks like

But they apply it only where they want

The test of their intention is simple. Look at the image attached. Imagine her holding a plate for Iftari and the text saying Eid. Will any brand ever run such an ad?

2. Are these ads really made to increase sales during Rakhi?

The primary purpose of such an advertisement is not to sell jewellery for Rakhi. Conduct a market survey. Show consumers the ad and ask them whether the imagery is prompting them to buy Giva jewellery on Rakhi for their sisters. I doubt the answer would be overwhelmingly yes

Modern advertising works at a deeper level than simply saying buy this product. It is often aimed at shaping long-term attitudes

When the same kind of imagery is repeatedly used around certain festivals, weddings and family occasions, it leads to normalisation of a particular culture

Much of it seems to be aimed at creating a society where every aspect of a woman's life is sexualised. I would say it is the same mindset that wants to legalise adult men having sex with schoolgirls

3. How should the public respond?

Stop treating these celebrities as icons and withdraw your interest from them

The same actress as in the ad did Thumkeshwari item number and then pretended to be Ma Sita on screen - until we vehemently opposed it, ran a campaign, people responded and the movie bombed

Reject them from every aspect of your life where you have a choice