#IABC26 is customizable. Choose sessions that fit where you are and where you’re headed.
This week’s spotlight, Micro‑Moments, Macro‑Impact with Prasad Ramasubramanian, offers tools for scroll culture and is especially valuable in early careers.
Register: https://t.co/10uy7xjMA1
The CEO as Content Creator: When Leadership Becomes the Media Channel - https://t.co/BHJfEje7Ky
The power of CEO-led content is rooted in a simple truth: audiences trust people more readily than they trust corporations, says Prasad Ramasubramanian in #RTColumn#FreshTake today.
Algorithmic Bias and Brand Messaging: Ensuring Equity in AI-Driven Campaigns - https://t.co/74l19lvsAD
Prompt design, output review, and regular audits of AI-generated content are becoming core skills for PR practitioners, says Prasad Ramasubramanian in #RTColumn#FreshTake
PR for Longevity: How Brands Are Storytelling Around Lifelong Consumer Relationships - https://t.co/LPomGtuDTe
Intergenerational storytelling is now a deliberate strategy, especially in banking, FMCG, and education, writes Prasad Ramasubramanian in #RTColumn#FreshTake today.
Silent PR Spaces: Leveraging Podcasts, Newsletters, and Micro-Communities for Maximum Impact - https://t.co/LqBOIxb0mD
In the Indian context, silent PR spaces work because they mirror something already embedded in how people here make decisions, says Prasad Ramasubramanian.
Neural Branding: Can Brain-Computer Interfaces Be the Future of Experiential PR? - https://t.co/CGfvETHLQW
Neural branding could transform experiential PR in several ways. First, it could enable highly personalized experiences, writes Prasad Ramasubramanian in #FreshTake today.
AI Influencers vs Human Influencers: Impact on Brand Credibility in India - https://t.co/3ZC4mIn8rG
Prasad Ramasubramanian raises a timely question in today’s #RTColumn#FreshTake: as AI influencers grow, are virtual personalities building brand trust or quietly challenging it?
Digital Minimalism: PR Strategies for Audiences Avoiding Social Media Overload - https://t.co/IaiPKLzcjm
PR professionals can also embrace the concept of slow communication—resisting the urge to respond to every trending topic or viral moment, says Prasad Ramasubramanian.
Ethical Storytelling in the Metaverse: PR Beyond Physical Spaces - https://t.co/aBaWhWT3Lk
Unlike traditional platforms where audiences passively consume content, metaverse environments invite active engagement, writes Prasad Ramasubramanian in #RTColumn#FreshTake today.
What’s driving the story of Veranda Learning Solutions ?
Catch a detailed analysis by @PuneetJaveri in today’s episode of Know Your Company. #NDTVProfitLive@VerandaLearning https://t.co/fyAT5NqBIV
Cultural Remixing: How Global Pop Trends Are Reshaping Local PR - https://t.co/q6ZqtnDSZA
Cultural remixing is not just a passing trend; it reflects the way audiences consume and interpret stories today, writes Prasad Ramasubramanian in #RTColumn#FreshTake today.
The Gamification of PR: Engaging Audiences Through Interactive Storytelling - https://t.co/sVZZXp89IF
Gamification is not about turning every PR initiative into a game; it is about infusing engagement design into narratives, says Prasad Ramasubramanian in #RTColumn#FreshTake.
Post-Truth PR: Strategies for Messaging in a Misinformation Era - https://t.co/HUBMNzMWJo
In a post-truth ecosystem, credibility isn’t created by brands; it is endorsed by trusted voices, says Prasad Ramasubramanian in #RTColumn#FreshTake today.
If you don't know him, that's Basil Joseph, one of the best actors (and directors) working in all Indian cinemas atm. And he's a mad Sanju Samson fan 😂💛 So so happy for all these people who backed their local star. Samson is the most popular Mallu in the World atm 😂 #INDvsNZ
Silent Activism: How Brands Can Influence Social Change Without Being Loud - https://t.co/R4nx0GJlXf
Silent activism isn’t about being quiet for the sake of obscurity. It’s about letting substance over slogans, says Prasad Ramasubramanian in #RTColumn#FreshTake today.
Journalist: "Bennett had a good chance to score century. Why didn't your batters give him a chance?"
Bennett: "Pardon? I'm Bennett!" 😆😆😆
A must watch video 😂