Prax Cruz

Independent Web Designer, Webflow expert, Brand Strategist, Instructor at Chapman University, and dog lover.
get in touch - [email protected]

[Prax Cruz @prax33]

Most businesses don't have a branding problem. They have a consistency problem. Social posts, emails, and proposals all feel like they came from different companies. Look at all your collateral. Does it look like it came from the same place? Consistency is king and builds trust.

[Prax Cruz @prax33]

I am over posts about how great their AI workflow is, or how this or that AI workflow is revolutionizing web design. Honestly, the end result does not look any better than if you just started with a pen and a sketchbook. I enjoy using AI, I am not hating, just voicing my opinion

[Prax Cruz @prax33]

@LakotaMan1 @LucasSa56947288 @foodie0653 Lakota man please take this down it is an insult to the actual band. These 4 idiots could not hold a candle to the butthole surfers.

[Prax Cruz @prax33]

@St11Ta78 @AlexHChung I was at that show. It was only the third or fourth time I had seen them at the time.

[Prax Cruz @prax33]

"We need a rebrand. Can you redesign our logo?"

I hear this alot. And every time I ask: what do you want people to feel when they interact with your business?
Nine times out of ten, silence.

Your logo is not your brand. It's a symbol of it.
Strategy first. design second.

[Prax Cruz @prax33]

What’s the big deal with everyone getting up in arms with Spotify’s logo change. Why is everyone up in arms.

[Prax Cruz @prax33]

@TheDEADicated I think we are all ready for new Dead Sara music. 🙏

[Prax Cruz @prax33]

5. The message test: Read your homepage copy out loud. Human conversation or brochure? If it's the latter, rewrite before you redesign.

9/10 times the real problem shows up in step 1 or 5.
Fix the message. Then fix the design.
Run this audit this week. What did you find?

[Prax Cruz @prax33]

Most businesses try to fix their website in the wrong place.
New colors. New fonts. New layout. Same results.
Here's why — and a 5-point audit to find the real problem 🧵

[Prax Cruz @prax33]

4. The mobile test: Open your site on your phone. Pinching and zooming? Your visitors are already gone. 60%+ of traffic is mobile.

[Prax Cruz @prax33]

While features are great, the benefits of your product/service are what generally convert your user. Don't make them think; make it easy for them, reduce the barrier to entry. Good copy and UX design do this.

[Prax Cruz @prax33]

@namyakhann When employees feel heard and appreciated, their attitude and work show it.

[Prax Cruz @prax33]

@St11Ta78 @TheDEADicated I was at that show!

[Prax Cruz @prax33]

The most common mistake I see on small business websites: the homepage talks about the company, not the customer. Flip that. Watch what happens.

[Prax Cruz @prax33]

@yahyavision Yes, I would still be moving a button back and forth 1 px for a half hour.

[Prax Cruz @prax33]

@DannPetty Damn straight I do!

[Prax Cruz @prax33]

A clean design doesn’t guarantee a clear user experience. Lots of visually strong sites don’t convert. The issue isn’t aesthetics. It’s that the user doesn’t know what to do next. Don't make them think, show them. Design makes something look good. UX determines whether it works.