We launched 4 products at $50/day each and within that week were pushing $10k/day
One template product page - swap images and copy
Day 1 results:
- Product 1: 0 purchases - cut
- Product 2: 1 purchase - left it
- Product 3: 4 purchases - doubled budget
- Product 4: 0 purchases - cut
- Product 3 had 4 purchases so we doubled the budget
Next day it doubled revenue
Cut the other products, turned it into CBO at $400/day
Launched 3 batches of flexible ads - each batch had 3 flexible ads
Duplicated those batches from whitelisting page and changed destination link to prelander
Then went straight to $1,000/day
Once you crack $1,000/day budget you can launch as much as you want
Under $1,000 you need to be safer with ad volume
After crossing it we just kept launching - new batches, new creatives, new angles, and then immediately duplicating them to also run from a same gendered whitelist page
Space launches by a few hours so if Meta rejects ads you don't get banned by duplicating them
Issue we faced was the CBO wouldn’t ACTUALLY spend the budget
Would set it at $2,000 but it only spends $800
Swapped to ABO - allocating budget to each adset
Look at return across whole campaign, not just individual adsets
If one spent the most and performance is good - double it
PS: like, repost, comment "rip" for the full breakdown with the exact filter and budget progression
Every PM should be using Claude Code.
So I built a HUGE course for you to learn Claude Code... IN Claude Code!
🔹 Complete guide
🔹 Make PRDs, analyze data, create decks
Soon, I'll sell it for $149.
For the next 24h: FREE!
Follow + RT + comment "CC" & I'll DM it.
Anyone here hiring AR/VR immersive experience builders?
I'm guessing y'all are as rare as the talent that can build it. HMU if you are. I might have something of interest for you.
I saw a tweet asking why sometimes when you unsubscribe from an email list it says it can ‘take a few days’. Buckle up, as I have a RIDICULOUS story about this happening in The Enterprise™️...
I get DMs like this weekly from people who think all they need to start a startup is a VC to fund it and a developer to build it and they are the genius who will bring the idea to the table
Ans: No one can help you. Learn to code or learn to sell and convince a dev to join you.
@deepakshenoy Flipkart esops are allotted as RSUs with a exercise of zero rupee and not options per se. So they would come under long term capital gain I think.
Congratulations, @Twitter. You’ve played yourself.
Every embedded tweet on a blog, news site or other experience where a reader isn’t explicitly logged into Twitter shows a blank page now. So incredibly dumb.