Zepto calls itself the fastest growing quick commerce platform in India in its DRHP, but if you pay attention to the numbers in their filing, you will realise that their user base is actually shrinking and the cost of getting each new user has more than tripled in a year
So Zepto reports something called Annual Transacting Users (ATU), basically the total number of unique people who have placed at least one order on Zepto in the last 12 months
This number has been climbing up ever since the company started reporting it, but for the first time it has actually started falling. In December 2025, this number was 49.54 million. By March 2026 it dropped to 47.97 million
So Zepto's user base shrunk by 1.57 million in just three months
And why this is worse is because Zepto has actually been spending more on advertising, but adding fewer new users. In FY25, the company spent Rs 1,187 cr on ads and added 27.81 million new users for the year. In FY26, they spent Rs 1,389 cr on ads but added only 9.59 million new users
If you do the math, the cost of getting each new user has gone from Rs 427 in FY25 to Rs 1,448 in FY26. So Zepto's customer acquisition cost has more than tripled in a single year
Now here's where it gets interesting. Zepto's DRHP does not directly acknowledge any of this. Instead, they have come up with a different metric called "Digital Marketing Cost per Order" which they have used to suggest that their marketing is getting cheaper.
As per this metric, Zepto's marketing cost has dropped from Rs 33.75 per order in FY25 to Rs 4.31 per order in FY26 to just Rs 1.01 per order in the March 2026 quarter
But this metric is structured in a way that it isnt measuring marketing cost by number of new users added, but is measuring it by total orders on the platform, which is kind of odd
Because other quick comm platforms also dont use this. Blinkit and Instamart report its customer acquisition cost and lifetime value, which is the standard framework used across consumer internet companies
Zepto, on contrast, has chosen a metric the rest of the industry does not use, and it just happens to make their numbers look better (I wonder why)
Those who are in power right now are playing with the future of India's next generation..
- There is plenty of land in Australia; still, they want to make data centres in India..
- Data centres don't create that much of a job; most of the process is automated.
- many European countries stopped the data centres on their mainland.
- it directly affects the Vegetation patterns and Rise in carbon footprint
-Similar patterns were seen in America; they started renting out the data center to the African country and some of the South American country
- Similar things are happening in Odisha too, but when I point them out, they start abusing me, and I'm being told I have nothing to do with Odisha.
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Indians have the habit of eating the shit out of the white people,in 2010's they started dumping the E wasted and we india bought that kachra
Mr. Puri, your OWN government’s data exposes you completely.
You say oil companies are losing ₹1,000 crore/day because crude went from $64 to $115.
But here’s what you’re hiding:
- When crude was $115, you FROZE prices for 137 days straight in 2022; because 5 states were going to elections
- When crude FELL back to $75–80, you still didn’t pass on the relief
- March 2024: crude still at $80+, you cut ₹2/litre; not for relief, for Lok Sabha votes
- Meanwhile IOCL + BPCL + HPCL posted ₹81,000 crore RECORD profit in FY24 (PIB’s own data)
- Modi govt collected ₹38.89 LAKH CRORE in fuel taxes since 2014
The “under-recovery” isn’t because of crude prices.
It’s because you weaponised fuel pricing for elections for 10 years, and now the bill has arrived.
Who will pay for it? Not BJP. Not Hardeep Puri.
The same ₹100/litre petrol-buying Indian who already paid ₹38 lakh crore in taxes.
The Indian salaried class has been methodically stripped of every single inflation hedge available to it, one budget at a time.
You tried crypto. They slapped a 30% flat tax on gains, allowed no set-off of losses, and added 1% TDS on transfers.
You tried equities. Budget 2024 raised STCG from 15% to 20%, raised LTCG from 10% to 12.5%, increased STT on F&O, and also killed indexation for most other long-term capital gains.
You thought fine, I’ll diversify some savings abroad through LRS. They put 20% TCS on remittances above 10 lakhs for investments abroad.
You tried Sovereign Gold Bonds, because surely a government-issued, government-backed gold hedge would be the one clean instrument they would not mess with. Then Budget 2026 came along and removed the capital gains exemption for secondary market buyers.
And now the final insult.
The Prime Minister has publicly asked you to avoid buying physical gold for a year in the “national interest,” because gold imports use foreign exchange.
So let me get this straight. A middle class wagie earning in depreciating rupees, watching FD rates hover around 6.5% while real life inflation keeps eating his purchasing power, has now been told:
Crypto is taxed like a vice.
Equities are more expensive to hold and exit.
Foreign diversification gets hit with TCS.
SGBs are being wound down and tax-narrowed.
Buying physical gold is now unpatriotic.
Basically, every single exit from rupee depreciation has been systematically curtailed. You are expected to hold your savings in instruments the government controls, at returns the government sets, for a currency the government is rapidly inflating away.
Does this sound like Amrit Kaal to you?
The day after the CEO lays off a ton of staff and says:
“Non-technical teams are now pushing code to production with AI”
@coinbase has a major outage on their trading engine, and even their status page doesn’t work.
😂
A friend recently got salary hike and now his taxable income has reached beyond 50L, so he has to pay 10% additional surcharge on top of 31.2% tax, was frustrated and asked me how to save tax legally.
My two words answer was - earn less
Because that's what Govt promotes. They punish people with more tax who do hardwork, sacrifice their family time to get a promotion or salary hike and distribute freebies to people who don't want to work.
17 years of Android openness are at risk. Google's plan to block unverified apps is a direct hit on F-Droid and independent software. Stop the lockdown: https://t.co/AmTcMDggxx @AlteredDeal#KeepAndroidOpen
In a water scarce country like India, our policy makers are pushing Ethanol blending and data centres. Next time you face drinking water shortage, remember they are the reason.
Someone asked me what will I do if I lose my software job due to AI....
My Plan:
1. No job so I get +3000
2. Unemployed wife, +3000
3. Wife will get lovely behan +1500
4. Parents will get pension, +6000 (3000 each)
5. Wife gets pregnant +21,000
6. Will register 1sq ft land on all family members and call them farmers 4*9000 = 36,000
7. Free ration, Free food
8. Eligible for free house scheme
9. Free electricity
10. Vacation on free bus travel
11. No need to pay tax
12. Every govt will only care about people like me in this the country
All unemployed youth in Bengal will receive ₹3,000 in their bank accounts on the first of every month.
We will provide ₹21,000 to every pregnant mother for the care of her child.
The BJP government will implement 33% reservation in government jobs, and from 1 June, all women will get free bus travel.
The BJP government will increase the PM-Kisan Samman Nidhi from ₹6,000 to ₹9,000.
- Shri @AmitShah
#BanglarMoneSudhuiBJP
Starting in 2027, smartphones sold in the European Union will be required to have user-replaceable batteries designed for greater durability and more charging cycles.
Manufacturers must also provide spare parts and repair manuals for at least 10 years after a model is released.
This is real pressure against planned obsolescence. It should mean phones that actually last longer, cheaper fixes, and a lot less electronic waste piling up. About time.
If women reservation is the only agenda then give 33% reservation from existing 543, who is stopping you.
Usually that's how the reservation is given, you don't increase the seats in govt jobs when you give caste based reservation, you give it from existing seats only. Then why increasing MP seats and waste taxpayers money on VIP treatment of additional MPs.
Bengaluru's green cover has fallen from 78% to 6%, its natural cooling systems are gone, and the city is baking.
#KarnatakaNews#Bengaluru
https://t.co/MsRWxUS0I1