PRERNA 🇮🇳

Human!

[Vir Das @thevirdas]

One wish for India in the next year. More state funds dedicated to quality animal shelters. More adoption and rescue drives. More sterilization drives. More vaccination drives. More of us rescuing indie dogs, the best decision you’ll ever make. 🇮🇳🙏

[UPI @UPI_NPCI]

A man tests his mother by pretending to be a distant relative and sending a fake wedding card from an unknown number.

Will she download it or pass the test?

To find out, watch the full video #MAINMOORKHNAHIHOON.
And once you have, go ahead and test others too!

#MAINMOORKHNAHIHOON

@PMOIndia, @DFS_India, @FinMinIndia, @GoI_MeitY, @_DigitalIndia, @RBI, @dilipasbe, @TripathiiPankaj

#NPCI #UPI #PankajTripathi #UPISafetyAwareness #UPIChalega #HarPaymentDigital #WeddingCardScam #FakeWeddingInvite #OnlineScam

[UPI @UPI_NPCI]

A customer tests a vegetable seller with a festive offer and asks him to scan a QR code and enter his UPI PIN to claim the prize.​

Will the seller get lured or catch the scam?​

To find out, watch the full video #MAINMOORKHNAHIHOON. And once you have, go ahead and test others too!​

#MAINMOORKHNAHIHOON

@PMOIndia, @DFS_India, @FinMinIndia, @GoI_MeitY, @_DigitalIndia, @RBI, @dilipasbe, @TripathiiPankaj

#NPCI #UPI #PankajTripathi #UPISafetyAwareness #UPIChalega #HarPaymentDigital #FestiveOfferScam #OnlineScam

[UPI @UPI_NPCI]

A working professional tests his colleague by pretending to be a senior inspector and video calling him about a fake drug arrest.

Will the colleague get scammed or expose the fake inspector?

To find out, watch the full video #MAINMOORKHNAHIHOON. And once you have, go ahead and test others too!

#MAINMOORKHNAHIHOON

@PMOIndia , @DFS_India, @FinMinIndia, @GoI_MeitY, @_DigitalIndia, @RBI, @dilipasbe, @TripathiiPankaj

#NPCI #UPI #PankajTripathi #UPISafetyAwareness #UPIChalega #HarPaymentDigital #FakePaymentSMS #FakePaymentScreenshot #OnlineScam

[UPI @UPI_NPCI]

A man pretends to be his trainer’s uncle and claims that he sent extra money by mistake, asking for it back. Will the trainer fall for it or stay alert?

To find out, watch the full video #MainMoorkhNahiHoon. And once you have, go ahead and test others too!

#MainMoorkhNahiHoon

@PMOIndia, @DFS_India, @FinMinIndia, @GoI_MeitY, @_DigitalIndia, @RBI, @dilipasbe, @TripathiiPankaj

#NPCI #UPI #PankajTripathi #UPISafetyAwareness #UPIChalega #HarPaymentDigital #FakePaymentSMS #FakePaymentScreenshot #OnlineScam

[UPI @UPI_NPCI]

Surprise test is coming soon 📢
Aur is baar, test sabka hoga!
Bas Answer yaad rakhna… wahi jo last time sikhaya tha 😉😏

#UPI #UPISafetyAwareness #NPCI

[UPI @UPI_NPCI]

✨ Relive the magic of Mahakumbh! ✨

From UPI Satark Mandali to Moorkh Ya Mantri, and from Unlock Safety to our Sustainability Initiative, we made Mahakumbh an unforgettable experience!

Through soulful bhajans, interactive games, and engaging quizzes, we empowered lakhs with smart digital payment practices, making every transaction safer.

Watch how we blended learning with fun, leaving behind memories and lessons for a secure digital future.

📽️ Don’t miss this journey—watch now!

#UPI #UPIChalega #UPIAtKumbh

[UPI @UPI_NPCI]

If you’re at Kumbh Mela, look around, and you’ll find us everywhere — spreading awareness, engaging visitors, and ensuring a safer digital future.

#UPIAtKumbh #UPIChalega #UPI

[UPI @UPI_NPCI]

🫡 A big salute to those who refuse to download shady apps! 🛡

This one small decision saves you from big trouble – because staying safe online begins with staying cautious.

So, say it with pride: #MainMoorkhNahiHoon!

@TripathiiPankaj

#UPI #UPIChalega #UPISecurity #SafetyFirst #SecureTransactions #StaySafeOnline #DigitalSafety

[NPCI @NPCI_NPCI]

A tribute to India’s incredible journey in digital payments: From every ping to every ting, and every tap to every swipe, NPCI has been at the heart of it all. With cutting-edge innovations like UPI, NETC FASTag, RuPay, and IMPS, and now leveraging the power of AR technology to bring our newspaper ad to life and showcase this journey, we continue to shape the future.

We are NPCI—always innovating, always transforming, always forward.

We thank all our partners in this journey.

@dilipasbe

#NPCIAlwaysForward #NPCISoundofProgress

[UPI @UPI_NPCI]

A doctor receives a message urging him to download an app and invest to double his money overnight. Will he fall for the tempting offer or make a wise choice? To find out what happens, watch the full video. #MainMoorkhNahiHoon.

@PMOIndia @DFS_India @FinMinIndia @GoI_MeitY @_DigitalIndia @RBI @dilipasbe @TripathiiPankaj

#NPCI #UPI #PankajTripathi #UPISafetyAwareness #UPIChalega #HarPaymentDigital #FakeInvestment #OnlineScam #FakeApp

[UPI @UPI_NPCI]

An employee receives a message from an unknown number which has his boss’s photo as the display picture. The scammer asks him to buy gift cards and send them to his personal e-mail immediately. Will the employee follow the fake boss’s orders or stay alert? To find out what happens, watch the full video. #MainMoorkhNahiHoon.

@PMOIndia @DFS_India @FinMinIndia @GoI_MeitY @_DigitalIndia @RBI @dilipasbe @TripathiiPankaj

#NPCI #UPI #PankajTripathi #UPISafetyAwareness #UPIChalega #HarPaymentDigital #FakeBoss #OnlineScam

[exchange4media group @e4mtweets]

Pankaj Tripathi warns against scammers in new campaign by NPCI.

The 360-degree media campaign by @ogilvyindia comprises a mix of television, print, radio, OTT, cinema, digital and social media.

Read more: https://t.co/HhcaT6Chn2

@NPCI_NPCI

#PankajTripathi #NPCICampaign #ScammerAwareness #OgilvyCampaign #360DegreeCampaign

[UPI @UPI_NPCI]

Don't let a 'fake' boss be the reason behind a real loss.
Be wary of scammers pretending to be someone you know.
#MainMoorkhNahiHoon.

@timesofindia I @NPCI_NPCI I @dilipasbe

#UPI #UPIChalega #TheCommonMan #ConmanVsCommonMan

[UPI @UPI_NPCI]

An obedient son receives a message from someone pretending to be his father’s friend, saying he is returning a debt. The scammer then claims that he has mistakenly sent extra money and asks for it back. Will the son fall for this trap or make a wise choice? To find out what happens, watch the full video. #MainMoorkhNahiHoon.

@PMOIndia @DFS_India @FinMinIndia @GoI_MeitY @_DigitalIndia @RBI @dilipasbe @TripathiiPankaj

#NPCI #UPI #PankajTripathi #UPISafetyAwareness #UPIChalega #HarPaymentDigital #FakePaymentSMS #FakePaymentScreenshot #OnlineScam

[UPI @UPI_NPCI]

Sometimes, the desire for more can turn into an unlucky sore.

Remember that to receive money, you do not have to enter your UPI PIN.
#MainMoorkhNahiHoon.

@timesofindia I @NPCI_NPCI I @dilipasbe

#UPI #UPIChalega #TheCommonMan #ConmanVsCommonMan

[Vivek Nayer @Vivek_Nayer]

What a fantastic campaign this is by @UPI_NPCI...really is the need of the hour to increase awareness among people on the hot topic of digital fraud. And what a casting coup it is to helm it with the super talented 'zameen ka aadmi' @TripathiiPankaj

[UPI @UPI_NPCI]

A businessman receives a call. It’s a threat from someone posing as a customs officer, claiming drugs were found in the businessman’s parcel, and demanding money. Will his fear make him fall into the trap or will he make a smart choice? To find out what happens, watch the full video. #MainMoorkhNahiHoon.

@PMOIndia @DFS_India @FinMinIndia @GoI_MeitY @_DigitalIndia @RBI @dilipasbe @TripathiiPankaj

#NPCI #UPI #PankajTripathi #UPISafetyAwareness #UPIChalega #HarPaymentDigital #DigitalArrest #ParcelScam #CourierScam

[exchange4media group @e4mtweets]

Hit or Miss: Campaigns that caught our attention during this week!

Read : https://t.co/uzx4u5dZep

#advertising #topads

[UPI @UPI_NPCI]

A Paanwala receives a message saying he can earn ₹500 daily by simply liking videos online. Will he fall for this trap, or will he be cautious? To find out what happens, watch the full video. #MainMoorkhNahiHoon

@PMOIndia @DFS_India @FinMinIndia @GoI_MeitY @_DigitalIndia @RBI @dilipasbe @TripathiiPankaj

#NPCI #UPI #PankajTripathi #UPISafetyAwareness #UPIChalega #HarPaymentDigital #EasyMoneySchemes #OnlineJobScam