PRIA Victoria

Representing public relations and communication professionals in Victoria.

[Communication and Public Relations Australia @CPRAofficial]

HOW ABOUT YOUR NEXT RENEWAL FOR FREE?

Refer a friend to us, and you'll receive 25% off your next year's membership (they'll also get 25% off their first year's fees)!

Refer 4 friends and you get a full year's membership FREE.

Conditions apply, https://t.co/IgOqCgzVBl

[PRIA Victoria @priavic]

Join us for a wonderful evening to celebrate the best in PR!

[Communication and Public Relations Australia @CPRAofficial]

The Victorian Golden Target Awards are coming up on the 29th of October at the Royal Saxon Hotel! Join us from 6pm to celebrate the best in PR, catch up with other PR pros, and enjoy some drinks and nibbles 🥂🍾 More info and registration here: https://t.co/2wiTN41iiN

[PRIA Victoria @priavic]

A task might seem menial or meaningless but it never is - always understand how your work fits into the bigger picture. #priavic

[PRIA Victoria @priavic]

Don't be afraid to say you don't understand something. It's empowering. And it breaks down communication barriers if ppl aren't pretending.

[PRIA Victoria @priavic]

Full time work is really hard. And it's a skill in and of itself to manage. Be easy on yourself. #careeradvice #grads #priavic

[PRIA Victoria @priavic]

Advice for grads: look at the bigger picture on what your career can be. Don't get stuck w the idea of media relations or events. #priavic

[PRIA Victoria @priavic]

"There's a lot of ego involved."
Rod Fuller on agencies working together.
#priavic

[PRIA Victoria @priavic]

"We work with a client who had eight other agencies involved, but it works because there is one project manager we all report to." #priavic

[PRIA Victoria @priavic]

A big factor is where the client thinks the core of strategy is - some put it with PR, some w advertising, some with media buying. #priavic

[PRIA Victoria @priavic]

Understanding the need for integration is one thing, but navigating that goal across multiple agencies is another. #priavic

[PRIA Victoria @priavic]

Don't think the target audience is stupid. Have to understand why ppl do things. Well you use YouTube, would you watch that? No? Ok then.

[PRIA Victoria @priavic]

Some different, interesting answers with what to look for in grads:

"Street smart, savvy, confident."

"Willingness to learn."

[PRIA Victoria @priavic]

"If a grad comes to me, has clearly looked at our site & understands what we do and goes wow I'd love to work with you - they're 90% there."

[PRIA Victoria @priavic]

With hiring grads - it's all about the attitude. "I hire people who've never studied PR, because they don't have the experience anyway."

[PRIA Victoria @priavic]

"The smaller the business, the more you're gonna learn." - Prue Basset
#priavic

[PRIA Victoria @priavic]

"I'm still learning, I always will be, and as this landscape changes as it always does, I'll need to find new ways to do my job." #priavic

[PRIA Victoria @priavic]

"Publicity, advertising, media, marketing - they work together, they always have. It's just more obvious now because of social." #priavic

[PRIA Victoria @priavic]

"Clients used to trust us to generate a giant book of publicity at the end of a campaign - those days are long gone."
- Prue Basset

[PRIA Victoria @priavic]

If anyone is interested in a job or internship in an integrated agency (passionate about equality!) reach out to @socialconceptsj
#priavic