Casey Brown

Discover Your True Pricing Power

[Casey Brown @pricingcasey]

Zapier broke a cardinal rule of price increase, and it's not the one you might think. (Sometimes large [even 3.5x!] increases make sense.) Zapier's biggest mistake was cavalier & assumptive language that they knew what was best for @ShortFormErnie. Ew.

[Casey Brown @pricingcasey]

@ShortFormErnie @zapier Zapier broke a cardinal rule of price increase, and it's not the one you might think. (Sometimes large [even 3.5x!] increases make sense, though I don't know if that's true here.) Their biggest mistake was cavalier & assumptive language that they know what is best for you. Ew.

[Casey Brown @pricingcasey]

Your costs are rising, and the prices you charge have to rise too. Just don’t use this as the only reason for a #priceincrease. If you do, as cost pressure begins to relax, customers will expect a discount. Here are some better #priceincreasestrategies: https://t.co/lWLqtDNUz5

[Gretchen Gordon @BraveheartSales]

Staying in the moment. It’s another “something” elite golfers and elite salespeople have in common. If you want your salespeople to reach elite selling status have them follow the #ConsultativeSalesTraining tips in this brief #ProfitPointer. https://t.co/mi3CaSv52E

[Gretchen Gordon @BraveheartSales]

What do elite salespeople and elite golfers have in common that makes them best of the best? One area is practice & preparation. This quick #ProfitPointer explains how these common traits can put your team on the path to elite #ConsultativeSelling status. https://t.co/MeA51kLtQ4

[Gretchen Gordon @BraveheartSales]

The best golfers follow at least 3 principles that make them elite. When it comes to #ConsultativeSales, research shows elite salespeople follow the same principles for success. Here’s what they are:
https://t.co/bQg1De5QIP

[Gretchen Gordon @BraveheartSales]

Are your salespeople struggling with a pending or recent price increase? They may need tools and training for #sellingvalue rather than price. Here are some tips and resources to help them sell a #PriceIncrease in this #SalesSuccessSnippet. https://t.co/shEZ3EQ4V5

[Gretchen Gordon @BraveheartSales]

Haven't raised prices yet? Do it (or do it again)! But be sure your salespeople have #ValueBasedSelling conversations with prospects. Communicate the value delivered not "costs have gone up." Here’s a #SalesSuccessSnippet that explains more. https://t.co/sd2yxMwrxI

[Gretchen Gordon @BraveheartSales]

Still time to register for #ESX2022 next week! You can attend 30+ education sessions including mine: n "Navigating a Tight Labor Market – Find. Retain. Augment." when you sign up for an Executive or Deluxe Pass. Get 10% off with promo code 10GordonESX22! https://t.co/FDnuqKo9Yx

[Gretchen Gordon @BraveheartSales]

Your costs are likely rising. Have you instituted a #PriceIncrease? If you have already or are getting ready to, I have a tip for you. Raise prices based on the value provided and not rising costs. Here’s how and why you need to #SellValue: https://t.co/bfK1Uvtaox

[Gretchen Gordon @BraveheartSales]

Registered for #ESX2022 yet? My session on "Navigating a Tight Labor Market – Find. Retain. Augment." is one of the 30+ education sessions you can attend when you sign up for an Executive or Deluxe Pass. Get 10% off with promo code 10GordonESX22! https://t.co/FDnuqKo9Yx

[Gretchen Gordon @BraveheartSales]

I’m speaking at #ESX2022! Register for an Executive or Deluxe Pass to attend my presentation, "Navigating a Tight Labor Market – Find-Retain-Augment" & access all 30+ education sessions. https://t.co/BQVoqotukL Use promo code 10GordonESX22 & get 10% off! #SecurityConnected

[Gretchen Gordon @BraveheartSales]

Here’s a critical skill that #ConsultativeSelling requires - staying in the moment. It’s something that 68% of the top 10% of salespeople do. So, what is it and how can you build a team of consultative sellers who do it? https://t.co/CAIYhivVr4 #ConsultativeSalesTraining

[Gretchen Gordon @BraveheartSales]

#SellingValue requires it and it’s easy. Just make sure having conversations about money and budgets is included in your sales process. Early in it! As this #SalesSuccessSnippet explains, salespeople who do close 172% more business. https://t.co/yInjYpwkwh

[Gretchen Gordon @BraveheartSales]

ICYMI: Boost Profit’s Casey Brown rocked the house at the recent #EOSConference2022 with her keynote "Confessions of a Control Freak.” Need a unique, riveting, and world-class #keynotespeaker for your next event? @pricingcasey is it! https://t.co/RPW5xMjZ0C

[Gretchen Gordon @BraveheartSales]

#SellingValue requires a value proposition. It’s not a marketing tag line but a process to connect to what matters most to the customer. This #SalesSuccessSnippet explains its importance and offers a Value Proposition Tool Kit to help. https://t.co/wR9Jeq2dx9

[Gretchen Gordon @BraveheartSales]

When #SellingValue, salespeople who uncover the available budget close significantly more business. The problem: 60% of salespeople are uncomfortable discussing money. Here's how to get your team to do better. #SalesManagement #SalesLeadership https://t.co/S8PzZ0MzcO

[Gretchen Gordon @BraveheartSales]

Sales leaders often ask us, “What’s the best CRM?” Many are hoping a CRM will magically get salespeople doing the right activities. But a system won’t fix it. Here are ways to get the most out of any CRM. #ConsultativeSelling #SalesManagement https://t.co/mm61sXsoch

[Governor General of Canada @GGCanada]

#GGSimon has landed in Dubai for the first leg of her visit to the Middle East.

Learn more about the program: https://t.co/xIFOQYIt8M

#GGInternational

[Casey Brown @pricingcasey]

#PricingInnovation can feel more like art than science. It doesn’t have to. Here’s how to price innovation by educating the buyer and using promotional techniques that induce trial. #SalesManagement #SalesLeadership #Pricing #PricingStrategy https://t.co/ut2yucgs3W