Prime Bottomline Ventures

[Prime Bottomline Ventures @primebottomline]

Three players. Three strategies. One rural Indian internet user at the end of it who has spent 20 years waiting for broadband. The billionaires fought over the rulebook. The market was always there. #Starlink #India #SpaceX #Jio 7/7

[Prime Bottomline Ventures @primebottomline]

Most people saw the Musk-Ambani fight as a billionaire ego clash. It was a three-way chess match. Musk, Ambani, and the Indian government, each playing a completely different long game. Here is what each side was actually doing 1/7

[Prime Bottomline Ventures @primebottomline]

The twist: if Musk wins the global argument that satellite spectrum should be cheap and administratively allocated, Jio’s own satellite network also benefits. Jio was fighting over who gets the discount. If Musk wins globally, they both get it 6/7

[Prime Bottomline Ventures @primebottomline]

The Accidental Category: markets consumers under-purchase until a crisis forces attention.

India spends more on a refrigerator than on what it sleeps on for 8 hours a night.

COVID fixed that. The Sleep Company was ready 8/8

#IndiaStartups #Sleepmarket

[Prime Bottomline Ventures @primebottomline]

In March 2020, a 6-month-old mattress startup had every retail store in India shutting down.
By FY24, they crossed ₹500 Cr in revenue.
On ₹150 Cr raised.
The Sleep Company didn’t survive COVID. They were built for it without knowing it. 🧵 1/8

[Prime Bottomline Ventures @primebottomline]

COVID didn’t create India’s mattress market.
It made 1.3 bn ppl suddenly aware they had one.
Indians went from 8 hrs to 24 @ home.
The bedroom became everything.
Mattress quality became the most discussed topic in every apartment simultaneously 7/8

[Prime Bottomline Ventures @primebottomline]

We didn't invent platforms.
We forgot we had them 7/7

[Prime Bottomline Ventures @primebottomline]

India had platform businesses 2,300 years ago.
Network effects. Embedded finance. Trust infrastructure.
They were called Shrenis.
Chanakya documented them in the Arthashastra, 300 BCE.
We are building the same thing again. 🧵1/7

[Prime Bottomline Ventures @primebottomline]

What we call embedded finance, trust infrastructure, and marketplace network effects - Chanakya called it a Shreni.
Every B2B SaaS founder building a vertical marketplace is rediscovering a model that already worked in 300 BCE India 6/7