Primo Interactive

Acquire » Convert » Optimise » Grow

[Primo Interactive @primochester]

Kagi, paid search and the marketer's dilemma. Kagi has fifty thousand paying subscribers, Rory Sutherland on the advisory board and no ads. As a user the pull is obvious. As a marketer the harder question is … https://t.co/eT2prC77rx

[Primo Interactive @primochester]

Universal is coming to Bedford: what a £5 billion resort means for local businesses. A theme park is a travel story. For Bedford's businesses it is something else: millions of visitor… https://t.co/BFxNCcxopN

[Primo Interactive @primochester]

From 'Intel Inside' to 'Nvidia Inside': the brand equity lesson for UK businesses. 'Intel Inside' built a household name out of a chip you never saw. Nvidia is trying the same move in PCs, with C… https://t.co/tn8k3BdV8t

[Primo Interactive @primochester]

When to press send: a UK B2B timing playbook for cold email, LinkedIn and blog posts in 2026. Tuesday 10am exists for a reason. We map the UK B2B timing consensus across cold email, LinkedIn, X and… https://t.co/Jv0Bv8JYLj

[Primo Interactive @primochester]

An AI just solved an 80-year-old maths problem on its own. So which jobs can it actually replace? An AI just disproved a maths problem that beat the best humans for 80 years, and the British … https://t.co/TiWFAmFKGk

[Primo Interactive @primochester]

Where the money really lives in UK news media in 2026: a £37bn revenue map for marketers. UK news media is a roughly £37bn industry, but the league table is nothing like a newsstand. RELX is the biggest news … https://t.co/PRypgjOGt4

[Primo Interactive @primochester]

From vibe coding to vibe slop: the AI-generated software bill UK businesses will inherit. The NCSC has flagged vibe coding as a major risk. UK tech graduate hiring is down 46% year on year. 46% of… https://t.co/CqLVgSzar2

[Primo Interactive @primochester]

UK car production stabilises in April, but year-to-date is still down 11%. UK car production held broadly flat in April for a second consecutive month, but year-to-date is still 10.7% behind 2025… https://t.co/MAVv13q8rv

[Primo Interactive @primochester]

Goodhart's law and the marketing KPI trap: what Shopify's Tobi Lütke gets right. Shopify CEO Tobi Lütke says the most valuable part of a product is rarely the part you can put on a dashboard. Goo… https://t.co/UIqLp4EIkU

[Primo Interactive @primochester]

Which tech jobs are safe from AI? What the 2026 hiring data actually shows. AI-mentioning job postings in the UK are 127% above their pre-pandemic baseline. Total postings are 27% below. Th… https://t.co/IjeuHHngZC

[Primo Interactive @primochester]

How to get more out of your CRM platform: ten practical fixes that work before you buy anything new. Sellers now spend roughly forty per cent of the working week selling. Only about a third of them com… https://t.co/pYhzO1xHPy

[Primo Interactive @primochester]

Spring Bank Holiday 2026: a UK marketing prep list for the long weekend that starts at five. Spring Bank Holiday 2026 is Monday 25 May. A short Friday-afternoon read on what to ship before five today,… https://t.co/jX088vwwgc

[Primo Interactive @primochester]

Should you publish an llms.txt? Lighthouse audits it, Google ignores it. Lighthouse just added an llms.txt audit. Google's own search team has separately said the file isn't a ranking signal. T… https://t.co/5gkzTM6bMs

[Primo Interactive @primochester]

The history of Google Analytics: from Urchin to GA4, twenty years of free web measurement. Google Analytics turns twenty in November. The product started as a San Diego log-file analyser called Urchin, becam… https://t.co/4YR3p3guGZ

[Primo Interactive @primochester]

Will ChatGPT replace Rightmove and Zoopla? Why AI property search is reshaping the funnel, not killing the portals. Rightmove is in ChatGPT, Zillow got there first, and https://t.co/Qss6oiStd2 followed.… https://t.co/qEelcra58t

[Primo Interactive @primochester]

Sam Altman wins: jury throws out Musk's OpenAI lawsuit in under two hours. Jury threw out Musk's OpenAI case in under two hours on a 3-year statute-of-limitations point. Appeal coming; IPO path clearer;… https://t.co/4tzDo9ykvL

[Primo Interactive @primochester]

Autotrader opens 130,000 sq ft Manchester HQ as it pivots digital-first and lands inside ChatGPT. Autotrader has opened a 130,000 sq ft Manchester HQ at Circle Square in the same wee… https://t.co/pudS5IQlXC

[Primo Interactive @primochester]

Anthropic's Mythos broke Apple's M5 kernel defence in five days. What it means for everyone else. Five years of Apple memory-safety engineering, defeated in five days by two veteran researchers … https://t.co/Zn127gwnN3

[Primo Interactive @primochester]

Barnes & Noble's British bookseller turnaround is heading for an IPO. Barnes & Noble was supposed to be done in 2018. Six years on it is reportedly clearing £300m profit on £2.25bn of sales, and … https://t.co/AXlAXgUX2l

[Primo Interactive @primochester]

Fitness bands are losing the screen and winning the wellness category. Oura is on track for $2bn of sales and Whoop just raised at $10.1bn, while Google's new $99 Fitbit Air ships without … https://t.co/xiqbyOde0F