From UMEME to UEDCL… this has to be the biggest down rebranding in the history of branding. The reason why Ugandans are going to keep calling it UMEME is that they had built a story behind it. UMEME was known for team work (excluding the vulgar).
They had built trust in communities they served and just their presence was felt in the black out seasons.
Thats the power of branding and not just running a business. Many businesses in Uganda are failing on branding and I think I know why. It’s true Branding takes time and it isn’t something that happens over night, it’s a process and most UG companies are not in for that. They are on the daily bread mindset. But branding is far more powerful than what we think. If handled properly, it could feed generations.
Madrid said Rodri’s Ballon d'or win was a Robbery
Madrid did not attend his ceremony
Madrid disrespected him at every point
Madrid fans celebrated his injury. How time flies and now they acted like they care.
Bro was right to reject them.
My first time to see you Tabz was at Energy center Nakasero market side in town a few weeks back… you looked back and waved and I also waved back I don’t know if you can recall. But you are a very down to earth person 🙏