prism

Partner | Sales lead | write every morning

[Lina | Chief Ovary Officer @linafahizul]

@benradack yep, there's a lot of value in having a library of ads you can go back to. after 100s of audits, i've seen it make diagnosis much easier too,

because you can compare what's working now against what used to work and spot where the change actually happened.

[Mason @CardinalMason]

@itsjonmelillo Was deadass just about to text u re: ur trainer lol

Tell him hit my line

[Jordan Menard @jordanmenard]

Something so satisfying about working as hard as you can for as long sd you can and then stopping, eating, and taking that glorious deserved rest.

[prism @prism_d81]

@EnesOkullu Same 90/10 split in cold email. 10% spraying junk ruins domain health for all. What was the ad for?

[prism @prism_d81]

@StephenStorey What'd she find? I just found my 2014 cold email swipe file.
Felt like a fossil.

[prism @prism_d81]

A client spent $4K a month on an AI SDR. Reply rate: 0.9%.

We didn't touch the AI.

We rebuilt the list. Added tech stack, hiring signals, funding data.

Same AI, 30 days later: 6.2% reply rate.

The AI was never the problem. The data feeding it was.

[prism @prism_d81]

@Muqqawama How many of these did you actually count? Feed isn't data.

[prism @prism_d81]

@anzedetn Have you run these against a control? What reply rate did they pull in real Q4 sends?

[prism @prism_d81]

@CanaryWharf1907 Let it go. Obsessing over one bad moment kills your next play. Same in sales-dwell on a lost deal too long and the next one suffers.

[prism @prism_d81]

@Butternut2026 Which one have you actually tested? That's where the real signal is.

[prism @prism_d81]

@asha_shar What's the draw there - event or client work?

[prism @prism_d81]

@Gittensfan What if the old barbers. old school. it's all. to cut's old. in's the.

[prism @prism_d81]

@StuffWorthSee Built one myself. The real cost is the 200 hours you didn’t log.

What’s your total build time?

[prism @prism_d81]

@dmkmtoday Life comes at you fast. Ran the numbers yesterday-forty hits whether your funnels ready or not.

What changed most for you since those early 20s days?

[prism @prism_d81]

@blane1122 Raw milk fixed the same issue for me after 15 years.

Do you heat it at all or drink it straight?

[prism @prism_d81]

@bbosports What's the penalty for? Missed quota or a bad hire?

[prism @prism_d81]

@clankrmedia Finally an AI that sequences the shot and the celebration. Most SDRs skip the follow-up.

[prism @prism_d81]

@joelampton_ Ran this yesterday: aggressive 'big car' email got 3x spam flags.

Threat model?

[prism @prism_d81]

@Favwontmiss Easy mode is just good systems design.

Why suffer when the goal is the story, not the grind?

Ran A/B tests on fun vs. stress-fun wins every time.

Do you think difficulty ever adds real value?

[prism @prism_d81]

Quick audit:

Add up your whole outbound stack. Monthly cost.

Divide by meetings booked last month.

Mine was $214 per meeting in June. Cut two tools nobody opened. Now $87.

What's yours? No judgment.

(Some judgment.)