Michelle Garrett | B2B PR Consultant/Writer

Public relations consultant 📰 Freelance writer ✍️ Author - B2B PR That Gets Results 📖 B2B, Manufacturing, Tech 🤓 PR Explored host🎙

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

ICYMI: I wrote a BOOK! 😲

B2B PR That Gets Results is available now - but who is it for? 🤔
✅ Small marketing teams (as small as a team of one)
✅ Small B2B companies (< 500 employees)
✅ PR/comms pros looking for a refresher or tips
✅ Anyone looking for *practical* PR advice

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

My YouTube channel is home to my PR Explored podcast, as well as PR tips and advice to help with day-to-day efforts and ongoing programs.

Subscribe here:
https://t.co/mNRKNq4Dkn via @YouTube

#PRTips

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Join my guest @nicoleschuman, editor of @PRNews, & me tomorrow at 12 ET as we talk public relations trends on PR Explored.

We'll take your Qs if you join us live on LinkedIn or YouTube. Or catch the replay at your convenience.

Hope to see you there!

#PRExplored #PRTips

[Danielle Ivory @danielle_ivory]

We have a new @nytimes investigation out today.

SUVs and pickup trucks dominate the roads across the US. And many are bigger — and far deadlier — than ever before. A thread --->

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

ICYMI: Want to master pitching to trade publications?

Catch my conversation on PR Explored with industry expert Kelly Rodriguez of @RandFF.

We explore best practices, unique pitching tips & why trade media is more crucial than ever.
https://t.co/xvg4tYCWgC
#PRTips #TradeMedia

[Notified @Notified]

Michelle Garrett (@PRisUs) shares why trusted relationships, clear storytelling, and consistent execution remain the foundation of strong PR.

🎧 YouTube: https://t.co/gcgcvrdppA
🎧 Spotify: https://t.co/8daMNHfXru
🎧 Apple Podcasts: https://t.co/i5H2PLJcZ0

#PR #AI #AEO

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Trade publications - in B2B PR, we work with them often, but what are the best practices for getting your news published?

On the next PR Explored, I'm talking with Kelley Rodriguez of @BNP_Media to get some tips & advice.

Join us live 6/11 @ noon ET-& bring your Qs.
#PRExplored

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Are PR pros optimistic about the future of our profession?

Is staying quiet the new strategic approach to corporate comms?

What comms priorities are pros focusing on right now?

I talked about all this & more with my guest @fredcook on PR Explored:

https://t.co/sh1kOP43FU

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@SketchesbyBoze Suffering? Learning is SUFFERING now? 🙄

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Gives me faith in the future 😌

[New York Magazine @NYMag]

Graduation season is in full swing, and students nationwide are sitting through commencement addresses that they will likely forget the moment they’re handed a diploma. But a few recent commencement speakers have provided memorable moments — just not in the way they would have wanted.

On Sunday, Eric Schmidt, the former CEO of Google, spoke at the University of Arizona’s graduation ceremony. In his speech, Schmidt said AI would touch every profession and every classroom. “I know what many of you are feeling about that. I can hear you,” Schmidt said to boos.

Schmidt may not need cheering up, what with his tens of billions of dollars, but he could console himself with the fact that he is not the only recent graduation speaker who has caught flak over pro-AI remarks.

Gloria Caulfield, a real estate executive, addressed students from the University of Central Florida in early May and told them that “the rise of artificial intelligence is the next Industrial Revolution.” Caulfield’s comments promptly sparked boos, which appeared to catch her off guard. “What happened?” she asked with nervous laughter.

Scott Borchetta, the CEO and founder of record label Big Machine Records, spoke at the commencement for Middle Tennessee State University’s College of Media and Entertainment. In his speech, Borchetta said AI was a “tool and that we mustn’t be afraid of it” and pressed students to make use of it. As boos rained down from the crowd, Borchetta pushed back. “Deal with it,” he said.

Read more about graduates’ strong reaction to AI: https://t.co/51ozGyAoU5

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@SketchesbyBoze As a mom of a kiddo who just completed their freshman year of college, it drives me absolutely NUTS when people ask her (or me) what she wants to do. I think that we need to normalize not asking this Q.

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Turning your press release into a novel?

Less is more!

Aim for 400-500 words.

Keep it concise & link to more info.

#PRTips #PressReleases

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@TheCoolestCool Or - they're pitching an alternative 🤑

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Looking for more PR & marketing tips & advice? 🤓

Sign up for my monthly newsletter - with exclusive content for subscribers - delivered directly to your inbox the second Tuesday of each month.

Sign up here: https://t.co/2oPKqNDgf8

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Join me & guest @fredcook of @USCAnnenberg for a discussion of this year's Global Communications Report.

How is polarization reshaping corporate speech? How will this impact the future of the PR & comms profession?

Live on YouTube & LinkedIn 5/20 @ noon ET-or catch the replay

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

I'm actively seeking more clients in the manufacturing space.

If you hear of any looking for PR assistance, please keep me in mind.

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

If your company wins an award, should you publicize it?

It depends.

I contributed some thoughts to this article by the Content Marketing Institute.

@CMIContent
https://t.co/Prqdwu6aos

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

On the next PR Explored, my guest @AndyRLambert & I will cover social media as part of your B2B PR strategy.

*How often - & what - should you post?
*Do B2B companies need to be on YouTube?
*Which platforms does AI trust most?

We’ll be taking YOUR Qs, so join us 5/5 @ noon ET

[APStylebook @APStylebook]

Do you put a question mark inside or outside quotation marks? That depends on the meaning.
Are you asking a question about what's in quotes? Then the question mark goes outside: Who wrote "Gone With the Wind"?
Is the quoted matter a question? It goes inside:
He asked, "How long will it take?"

[Merriam-Webster @MerriamWebster]

The #WordOfTheDay is ‘boondoggle.’
https://t.co/zlzIygHvuD

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

@MerriamWebster rhythm is tricky 😬