Abhinav | google ads & landing pages

I Help Service Businesses Get More Enquiries / Jobs From Google Ads. Here, I Show You How You Can Do It Yourself

[Abhinav | google ads & landing pages @probablyabhinv]

google-ads setup for an asphalt paving company

📂 asphalt paving
┃
┣ 📂 conversion tracking
┃ ┣ 📂 calls from ads
┃ ┣ 📂 calls from landing page
┃ ┣ 📂 form submits
┃ ┗ 📂 all primary
┃
┣ 📂 campaign: residential
┃ ┣ 📂 AG: driveway paving
┃ ┣ 📂 AG: driveway repaving
┃ ┣ 📂 AG: driveway repair
┃ ┗ 📂 AG: sealcoating
┃
┣ 📂 campaign: commercial
┃ ┣ 📂 AG: parking lot paving
┃ ┣ 📂 AG: parking lot repair
┃ ┣ 📂 AG: line striping
┃ ┗ 📂 AG: commercial sealcoating
┃
┣ 📂 campaign: brand (if searched)
┃ ┗ 📂 AG: company name
┃
┣ 📂 keywords
┃ ┣ 📂 phrase match
┃ ┣ 📂 one theme per AG
┃ ┗ 📂 add "near me" / city
┃
┣ 📂 negatives
┃ ┣ 📂 scrape every competitor
┃ ┣ 📂 add names in lowercase
┃ ┣ 📂 diy, how to
┃ ┣ 📂 jobs, hiring
┃ ┣ 📂 equipment, rental, for sale
┃ ┗ 📂 shared negative keyword list
┃
┣ 📂 location targeting
┃ ┣ 📂 presence only
┃ ┗ 📂 radius, not postcodes
┃
┣ 📂 bidding
┃ ┗ 📂 manual cpc or max clicks
┃
┣ 📂 ads
┃ ┣ 📂 service + city headline
┃ ┣ 📂 free estimate headline
┃ ┣ 📂 [current year] headline
┃ ┣ 📂 landing page headlines as ad headlines
┃ ┣ 📂 call asset
┃ ┣ 📂 location asset
┃ ┣ 📂 sitelinks
┃ ┗ 📂 callouts
┃
┣ 📂 landing page
┃ ┣ 📂 one per campaign
┃ ┣ 📂 headline matches the ad
┃ ┣ 📂 tappable number in header
┃ ┣ 📂 one CTA: call / get estimate
┃ ┣ 📂 short form
┃ ┣ 📂 raw review screenshots
┃ ┣ 📂 job photos with town + date
┃ ┣ 📂 owner (yours) + crew photos
┃ ┗ 📂 no nav, no footer
┃
┣ 📂 bot clicks
┃ ┣ 📂 invalid clicks column
┃ ┣ 📂 click fraud tool
┃ ┣ 📂 block competitor IPs
┃ ┣ 📂 exclude search partners
┃ ┗ 📂 exclude display
┃
┗ 📂 daily
┣ 📂 review search terms report
┣ 📂 negate irrelevant search terms
┣ 📂 listen to calls
┣ 📂 answer or call back in <2 mins
┗ 📂 missed a call? do double calls for 5 days

[Abhinav | google ads & landing pages @probablyabhinv]

the biggest wins i've seen in google ads come from removing things...

-- removing broad match keywords eating 1/3 of the budget

-- removing the 5 different buttons on the landing page so there's ONLY one thing to do: call / get an estimate

-- removing irrelevant search terms from day 1, before they turn into a bigger pile week by week

if you're a plumber or roofer and the phone isn't ringing, the natural instinct is to add. add more keywords, add pricing to the ads, or bump the bids

i mean yea, adding works sometimes. but your campaigns are probably already hauling dead weight.

so cut what isn't working

[Abhinav | google ads & landing pages @probablyabhinv]

@vinayjain404 yessir... working for ages

[Abhinav | google ads & landing pages @probablyabhinv]

"great service. would highly recommend."

i could paste that review on a billboard for a plumber, a roofer, or a nail salon, and nobody could tell the difference...

someone was happy with your job, sure. but the next homeowner reading it wants proof you can handle THEIR job

what truly earns their trust:

* the before/after photo of the job
* mention the town and the month and year
* how long it took
* what the customer said once it was done

now the guy in springfield with a leaking water heater sees a leaking water heater fixed in springfield last month

That outperforms a five-star badge every time, and it usually converts better

[Abhinav | google ads & landing pages @probablyabhinv]

@BeijingEmbassym i liked double calls, if you dont do double calls... you're lazy

[Abhinav | google ads & landing pages @probablyabhinv]

@je4ndev yea, man it should guide the user to the next step, or what the user wants to take

[Abhinav | google ads & landing pages @probablyabhinv]

@irentdumpsters gf gifted me this year, classic read

[Abhinav | google ads & landing pages @probablyabhinv]

@synthwavedd you ain't elon bro 😂😂

[Abhinav | google ads & landing pages @probablyabhinv]

@irentdumpsters when they hired you, the job was completed within X, and the location (added a few to the list)

[Abhinav | google ads & landing pages @probablyabhinv]

@CopyWithOlli yea bro? congrats on 1k

[Abhinav | google ads & landing pages @probablyabhinv]

@cbwritescopy benefits with a unique mechanism is how you make a saturated market DROOL

[Abhinav | google ads & landing pages @probablyabhinv]

@DanielSmidstrup yea, most business have speed to lead issue. kinda sucks when you ask, "how was that lead?" and they respond haven't called them yet... c'mon man (hahaha frustration 😂)

[Abhinav | google ads & landing pages @probablyabhinv]

running google ads for service businesses means responding FAST

let me tell you... your competitor can rank #1 and still lose the job to you because you actually PICKED UP

[Abhinav | google ads & landing pages @probablyabhinv]

@DanielSmidstrup wow, wow, seriously thanks for sharing this... and it makes sense right? i know what to do now. legend

[Abhinav | google ads & landing pages @probablyabhinv]

@buildwtim what they click on to get to the landing page, ad? are they coming from X? newsletter? traffic source and their motivation matters a lot...

[Abhinav | google ads & landing pages @probablyabhinv]

@DanielSmidstrup brilliant then, will keep things as is... and what's your take on reply guy strategy? i reply to posts i genuinely feel I can add something... usually 2-4 comments

[Abhinav | google ads & landing pages @probablyabhinv]

@CollinJHumphrey sent it to my gf a few days ago, haha 😂

[Abhinav | google ads & landing pages @probablyabhinv]

@DanielSmidstrup yess sir, you reckon certain number of post per day? I'm posting 2 a day, thinking is this enough... or need to post 4-5 per day?

[Abhinav | google ads & landing pages @probablyabhinv]

@talon_layman @TheCopyTitan nah brotha, i’ve gone through the same hand-copying sales pages routine... so i respect the hustle, keep at it

[Abhinav | google ads & landing pages @probablyabhinv]

@oshalchemy any specific reason for not using third-party reviews? trustpilot, news mentions etc...