Prodify

Product advisors / coaches who help you use Vision-Led Product Management to accelerate customer and shareholder value creation.

[Prodify @prodify]

Each month, we host a cross-client session we call The Prodify Guild.

In these roundtable discussions, our community of product leaders vote on topics to discuss.

Last month, we discussed how ChatGPT can be used to streamline product team efficiency:
🧵👇

[Prodify @prodify]

Join @prodify & @TweetDavidJ for a free workshop "Addressing the top 10 Dysfunctions of Product Management."

We'll discuss PM failure modes & how to combat them.

📆 January 11 @ 11a PT/2p ET
🎟️ Register for free: https://t.co/Xm7cMIV0v3

Learn more: https://t.co/Qw1WyXMaco

[Prodify @prodify]

#ProductManagement Dysfunction #10, from our co-founders @RajeshNerlikar and @fosterinnovates: The Throne Room.

When asked to pivot, seek additional rationale for the change and the timing. Ensure the team and customer costs of wrapping up work / changing direction are known.

[Productboard @productboard]

Sometimes, a founder or CEO can become the king or queen in a throne room. Here's how to manage this dysfunction:

🔎 Conduct easy discovery activities
📊 Gather data
🎯 Outline specific success targets

Learn more about the #10ProductDysfunctions 👉 https://t.co/dvxlORhomF

[Prodify @prodify]

#ProductManagement Dysfunction #9, from our co-founders @RajeshNerlikar and @fosterinnovates: The Negotiating Table.

PMs often optimize their choices to keep as many coworkers happy as possible. Focus instead on keeping customers and users happy, and your colleagues will be too.

[Productboard @productboard]

Product managers — you don't have to give everyone what they want. Give customers what they need. Learn how to open up the "black box" of #prodmgmt and get stakeholders behind the "why" of your product decisions 👉 https://t.co/cnc8t1wm5n

#10ProductDysfunctions @prodify

[Prodify @prodify]

#ProductManagement dysfunction #8, as defined by our co-founders @RajeshNerlikar and @fosterinnovates: The Bridge to Nowhere.

Are you over-engineering your product or feature, or investing a lot of time on unnecessary infrastructure? You might be suffering from this issue

[Productboard @productboard]

Bridge to Nowhere is when product teams get excited about developing infrastructure for future needs that never become relevant. To stay grounded in reality, provide plenty of context & focus on product-eng alignment. Learn more 👉 https://t.co/dvxlORhomF

#10ProductDysfunctions

[Prodify @prodify]

#ProductManagement Dysfunction #7, as defined by our co-founders @RajeshNerlikar and @fosterinnovates: The Roller Coaster.

You can expect lots of product pivots after a product launch. If you feel there are too many for your product's stage, you might be on The Roller Coaster.

[Productboard @productboard]

When it comes to product, investors & execs need fast results or they can be tempted to pivot suddenly. To prevent roller-coast whiplash, focus on outcomes and showcase your why. Learn more about the #10ProductDysfunctions and how to overcome them 👉 https://t.co/cnc8t1wm5n

[Prodify @prodify]

#ProductManagement Dysfunction #6, as defined by our co-founders @RajeshNerlikar and @fosterinnovates: The Business School.

Often business cases use inaccurate assumptions and projections. Can you use other rationale to explain the ROI on major product investments?

[Productboard @productboard]

Product teams—don't get so caught up in analyzing metrics that you avoid making tough calls. Focus on your company strategy & ruthlessly prioritize features that will make an impact. Learn more in our #10ProductDysfunctions ebook with @prodify 👉 https://t.co/cnc8t1wm5n

[Prodify @prodify]

"It's been excellent. The videos have contained so much great information, the assignments have been challenging (in a good way) and the mentor sessions have been so helpful." -- Shivan P., VP of Product

https://t.co/P6swzPbW3Y

3/3

[Prodify @prodify]

We are excited to announce the 2nd cohort of our Product Leadership course with Gigantic and @prodcollective starting August 21!

This is for new product leaders, led by @fosterinnovates, @RajeshNerlikar, @SaraZalo and @TweetDavidJ.

Learn more: https://t.co/P6swzPbW3Y.

1/3

[Prodify @prodify]

"It's been brilliant so far. Every topic covered feels considered & deliberate. I've been implementing everything I've been learning in my daily work & with my team. I can already see the positive impact this course has had." -- Lara M., Product Lead

https://t.co/P6swzPbW3Y

2/3

[Prodify @prodify]

Join @fosterinnovates, co-founder of Prodify and former @WHOOP CPO, for a free masterclass on August 11, hosted by Gigantic.

The topic is: "Leading Product through Hypergrowth.

Learn more and reserve a spot at https://t.co/Q2iffkXzy9.

#ProductManagement #leadership

[Prodify @prodify]

#ProductManagement Dysfunction #5, as defined by our co-founders @RajeshNerlikar and @fosterinnovates: The Feature Factory.

This issue creates a bloated or confusing product UX and a culture focused on outputs over outcomes. Pause the factory to measure release results / KPIs.

[Productboard @productboard]

What does a feature factory build? Features. When is a feature factory done building features? Never! Learn why building just one more feature might not close that deal or retain that customer in our #10ProductDysfunctions ebook with @prodify 👉 https://t.co/cnc8t1wm5n

[Prodify @prodify]

#ProductManagement Dysfunction #4, as explained by our co-founders @RajeshNerlikar and @fosterinnovates: The Science Lab.

Are you putting all your energy into A/B tests, hoping incremental changes will produce game-changing results? You have to balance iteration with innovation.

[Productboard @productboard]

In a Science Lab, #prodmgmt teams focus all of their efforts on measurable yet superficial product improvements. Collectively, these small optimizations don’t add much innovation or customer value.

Learn more about the #10ProductDysfunctions 👉 https://t.co/sK34q9RTcb

@prodify

[Prodify @prodify]

PM Dysfunction #3 - The Ivory Tower, as explained by our co-founders @RajeshNerlikar and @fosterinnovates.

If you want to be a customer-centric product team, you have to talk to your customers, prospects and users regularly.

Read more to see how to address this issue.

[Productboard @productboard]

In the Ivory Tower, #prodmgmt teams think they know customers better than customers know themselves. Consequently, they build products no one wants or needs. The Ivory Tower is a trap.

Learn more about the #10ProductDysfunctions 👉 https://t.co/cnc8t1wm5n

@prodify

[Prodify @prodify]

#ProductManagement dysfunction #2, from our co-founders @RajeshNerlikar and @fosterinnovates: The Counting House.

This is where the teams are so obsessed with internal metrics like revenue and profit they gloss over what value they need to create for customers that leads to $$$

[Productboard @productboard]

In the Counting House, #prodmgmt teams obsess over metrics like revenue growth, MAU & retention. However, many metrics are trailing indicators. It's better to focus on delivering value to customers.

Learn about the #10ProductDysfunctions 👉 https://t.co/cnc8t1wm5n

@prodify

[Prodify @prodify]

See if any of these dysfunctions are happening at your company, and how to address each one if they are!

[Productboard @productboard]

Product management. It’s not an easy job. In our new ebook with @prodify, we share our hot take on 10 dysfunctions we see in #prodmgmt and teach you how to recognize and overcome them. So you can build products your customers love.

Get your copy 👉 https://t.co/cnc8t1wTUV

[Prodify @prodify]

We are thrilled to announce we have partnered with Gigantic and Product Collective to launch a Product Leadership training course for new product leaders at all companies.

The first cohort starts June 20th - there are 5 spots left!

https://t.co/P6swzPctTw

#leadership

[Prodify @prodify]

Lots of ideas sound good, but you don’t know which ones are going to take you away from your destination if you don’t know where you’re going.

Learn more about the Vision-Led Product Management framework here:
https://t.co/nkn8MCUUka

#productmanagement

[Prodify @prodify]

In fact, Rami's presentation on ChatGPT was aided with AI-generated artwork.

Check it out here:
https://t.co/fBpwULctMd

[Prodify @prodify]

Each month, we host a cross-client session we call The Prodify Guild.

In these roundtable discussions, our community of product leaders vote on topics to discuss.

Last month, we discussed how ChatGPT can be used to streamline product team efficiency:
🧵👇

[Prodify @prodify]

What are some creative ways you’ve used ChatGPT to accelerate your product team?

#chatgpt #productmanagement