Productize

Musings on products and features.

[Productize @productize]

Features should be thought of as the essential tasks to complete a job--of which your product is the best tool.

[Productize @productize]

Does your product have more use-cases or features?

[Productize @productize]

How easy is it for people to understand your pricing? Would simplifying it increase the number of conversions?

[Productize @productize]

What about your product triggers an impulse buy? What prevents it?

[Productize @productize]

A product's name is the first and most important opportunity to message what the product does or stands for.

[Productize @productize]

If you haven't already, dig up Clayton Christenson's HBR article, Marketing Malpractice for a primer on disruptive innovation.

[Productize @productize]

It amazes me how often messaging gets in the way of a new products success.

[Productize @productize]

When people use your product, what do they have to do differently to get going?

[Productize @productize]

Does you still plan new products with feature/advantage/benefit-analysis? All I see is feature/ feature/feature-creep. #prodmgmt

[Productize @productize]

Services org's: you can start to #productize your businesses with packaging and pricing

[Productize @productize]

What features could you eliminate to make your product better?

[Productize @productize]

Turn your service into a product and watch it scale