Bertrand Hazard

Product Marketing Consultant | Coach

[Bertrand Hazard @productmarketer]

@andrewchen Great article @andrewchen. I think your point about marketing and sales converging is really interesting, and I'm 100% in agreement that Authenticity will be the one constant (and key differentiator).

[Bertrand Hazard @productmarketer]

Little could have known last June that I would happen to work on one of the most exciting product I have come across both as a user, my sons play soccer, and as a product marketer.

This week's launch of Trace PlayerFocus is the culmination of months of…https://t.co/CW3uNjLAmO

[Bertrand Hazard @productmarketer]

For those of you who are trying to understand the implications of AI on our work and society, I highly recommend to listen to this interview with Trevor N.

Trevor shares some amazing wisdom with clarity and convinction.

His tak…https://t.co/ULz2kwsD2j https://t.co/KnoM4Pkhc6

[Bertrand Hazard @productmarketer]

"How do you measure the success of your messaging guides?"

This question was asked during Danielle Russell's excellent keynote presentation at the Product Marketing Alliance Product Marketing Summit Austin.

For me it's very simple.

👉 If your sellers…https://t.co/NhJvEpH7jt

[Bertrand Hazard @productmarketer]

3 quotes that resonated with me this week while attending #cxllive

👉 "Brand is what they say you are, not what you thing you are" @peeplaja

👉 "The hardest part of growth us not doing something but doing the right thing" @ccampb…https://t.co/y5xpjBGWFJ https://t.co/MLYCfg0PSz

[Bertrand Hazard @productmarketer]

Big shout out to David Lokshin & the entire team at Trace for reaching this big milestone. Not only Trace is an amazing product but it's first and foremost a great team to work with.

Thank you @andinarvaez & @portraitsounds for your leadership throughou…https://t.co/VR7zWVLJTK

[Trace @TraceUp]

We’re celebrating a big milestone today - 10 MILLION soccer highlights viewed on Trace in a single month!! Read a letter from our CEO, David Lokshin: https://t.co/Yuhu7VhIEM

#tracelife #soccercamera #sportstech #sportsai #sportsanalytics #videoanalysis #sportsanalysis #soccer

[Bertrand Hazard @productmarketer]

One thing I have learned as a product marketer is that it’s your job to help your company stand out from the competition. And it’s not easy.

It’s also getting harder as demand for products increases and the barriers to enter a market continue to lower.…https://t.co/saQCfuU5f7

[Brian Armstrong @brian_armstrong]

1/ Some folks asked for details of how our super bowl ad came to be, here is the quick back story...

[Bertrand Hazard @productmarketer]

First in-person conference in 2 years. For real. Excited to be in the same room with 60+ of my peers.

Great insights from @followdaniella

#pmmaustin

[Tim Ottinger @tottinge]

"With Clean as You Code, your focus is always on New Code (code that has been added or changed according to your New Code definition) and making sure the code you write today is clean and safe."

I like that SonarSource is publicizing this.

[Sonar @SonarSource]

We are expanding rapidly in #ATX! Learn more in this @MyABJ article -->
https://t.co/IhpGQ9f27E
#ultragrowth #hiring

[Sonar @SonarSource]

Our commitment to Code Security goes beyond providing tools that help you find Vulnerabilities, it goes all the way to proactively reporting security issues that are out there in the open. 🔏

Read more about the findings of our R&D Team: https://t.co/dyPPEbIIA8

[Bertrand Hazard @productmarketer]

Loving that as a company we get together twice a year @sonarsource #PR21

[CppCast @cppcast]

Episode 298 of CppCast is live! In this episode @robwirving and @lefticus are joined by Loïc Joly from @SonarSource to talk about their #cplusplus static analysis tools! Listen Now! https://t.co/ZujXaY7gQs

[Bertrand Hazard @productmarketer]

SonarQube 8.9, the new LTS is finally here!

🎉 Developer-led Code Security
🎉 Integrations for everyone
🎉 Better operability
🎉 Full Python support
🎉 #CPP performance & rules
🎉 ...

Check it out yourself: https://t.co/Oq4vgGB0ko

[SonarQube @SonarQube]

Great OWASP Top 10 coverage for #csharp, #Java, #JavaScript, #Python & #php with a tool you already know and love:
SonarQube for the #securecoding win!

[Sonar @SonarSource]

@SonarQube and @SonarCloud give you unmatched precision and performance in security analysis of #Java, #Python, #php, #csharp & #JavaScript

https://t.co/orZNheC6wm

[Bertrand Hazard @productmarketer]

Very insightful / thought provoking presentation by @leslietalbot. #pmcaustin

[Product Marketing Community @prdmktgcomm]

Handy frameworks by @leslietalbot with @corpv on navigating the customer journey. #PMCAustin #productmarketing

[Cristina Carretero @CCarretero]

Glad to see @productmarketer back at #PMCAustin he’s so insightful!