Prof. Sameer Mathur

Ph.D. and M.S in Marketing from Carnegie Mellon University; previously Marketing Professor at McGill University; Marketing Professor at IIM Lucknow

[Prof. Sameer Mathur @ProfessorMathur]

@bengalurufc I am a single small voice and I will support you. I hope many of my brothers and sisters will join me.

[Prof. Sameer Mathur @ProfessorMathur]

"How To Win Friends and Influence People" is humbling yet empowering. This book is a guide to live life. Read the book summary here : https://t.co/z5ifh4r8zd

[Prof. Sameer Mathur @ProfessorMathur]

Book summary of 48 Laws of Power- https://t.co/2oX5KxJfKJ

[Prof. Sameer Mathur @ProfessorMathur]

Check out the book summary of his book "Upside of Irrationality": https://t.co/GTPpbT5zaG

[Prof. Sameer Mathur @ProfessorMathur]

"Who moved my cheese" by Spencer Johnson and Kenneth H. Blanchar illustrates the vital importance of being able to deal with unexpected change. Read book summary here: https://t.co/GYEB2SjzwH

[Prof. Sameer Mathur @ProfessorMathur]

"What I know for sure is that there is no strength without challenge, adversity, resistance, and often pain". Oprah winfrey beautifully describes the truth of life in her book. Read book summary here: https://t.co/qSXkroubgq

[Prof. Sameer Mathur @ProfessorMathur]

"Ensuring safety is actually Risking." In "Purple Cow", Godin talks of taking risks in your business to make it stand out of the rest. Read book summary here : https://t.co/flknlJ9R2m

[Prof. Sameer Mathur @ProfessorMathur]

"Inside the Tornado" gives stimulating introduction to guerilla marketing tactics in Silicon Valley and detailed analysis of various marketing strategies. Read book summary for more insights : https://t.co/KCx7bWb9ff

[Prof. Sameer Mathur @ProfessorMathur]

"The Innovator's Dilemma" presents a set of rules for capitalizing on the phenomenon of disruptive innovation.When it is right not to listen to customers? Get to know the answers to such questions in the book summary : https://t.co/g4V2tdHWln

[Prof. Sameer Mathur @ProfessorMathur]

The only way to stand out in present cluttered marketplace is to build your product or service into a brand. "Immutable Laws of Branding" have put together the authoritative work on brands and branding. For more insights read the book summary here: https://t.co/Rw7ist1ug6

[Prof. Sameer Mathur @ProfessorMathur]

Dale Carnegie's "How To Win Friends and Influence People" is humbling yet empowering. This book is a guide to "live life". For book summary, click here: https://t.co/KBFUpUZWPF

[Prof. Sameer Mathur @ProfessorMathur]

"Crossing The Chasm" is of biblical importance to anybody who has curiosity regarding the operations of B2B scenario. For book summary: https://t.co/nO3XbSBmoj