Prof. Sourav Ray, Marketing

Professor of Marketing

[Prof. Sourav Ray, Marketing @ProfSourav]

Pleased to share my recent paper in Journal of Marketing Research @AMA_JMR with my wonderful coauthor Saeed Shekari. Available at https://t.co/JAuJHw7R1Q. We study the efficiencies of monitoring technologies at the heart of the industrial Internet of Things ecosystem.

[Journal of Marketing @JofMarketing]

Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm #innovation 🎧

@ProfSourav
https://t.co/mW5PGXZXgV

[Prof. Sourav Ray, Marketing @ProfSourav]

Pleased to host an elite group of internationally renowned thought leaders and emerging scholars in this year's George John Symposium. Two days of intense discourse around embedding governance thinking more deeply into marketing thought and action. https://t.co/nAkGeWFbm7

[Journal of Marketing @JofMarketing]

Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm #innovation: https://t.co/GTYwiTF1z9

By Nehal Elhelaly and @ProfSourav

[Prof. Sourav Ray, Marketing @ProfSourav]

Pleased to share our latest work, accepted in @JofMarketing, with my brilliant and wonderful co-author Nehal Elhelaly. We study innovation collaborations in supply chains between OEMs and their suppliers. The paper is available at https://t.co/4bCyXOHMW5.

[Prof. Sourav Ray, Marketing @ProfSourav]

@sarang_sunder @NeeleySchoolTCU @JofMarketing @KelleySchool Congratulations Sarang! Important and interesting domain. Wishing you more successes in the coning years.

[Prof. Sourav Ray, Marketing @ProfSourav]

Pleased to share our latest work, published in @EconomicaLSE with my brilliant co-authors, Avichai Snir and Daniel Levy. We study the rigidity of regular and sale prices, and how it is affected by pricing strategies. The paper is available at: https://t.co/281UJr1Jkm

[Sourav Ray @sourav_ray2k]

Straight on to bankruptcy management! Well, there goes another. Waiting to see if a new business model emerges out of this existential struggle. I still feel the core business model has merit.

https://t.co/uoM4P3DviL

[Sourav Ray @sourav_ray2k]

Another new business model facing troubling headwinds. The world around changed rapidly. WeWork shares fell 95% since going public. I believe their core idea is still valuable. Maybe time to change their business model. Will look to see what they do.

https://t.co/xH8wir1cFr

[Not Elon Musk @ElonMuskAOC]

I spent $44 billion for this app and now Lizard boy just decided to hit copy and paste.

It’s personal now.

See you in the cage, Zuck.

[Sourav Ray @sourav_ray2k]

One of those moments. There is something noble about the constant quest to improve oneself. But we are not just a bundle of imperfections. We all have much to contribute. Equally noble to strive to improve others. Despite our imperfections, i.e.

[Sourav Ray @sourav_ray2k]

An interesting news this morning. Though a training program for an older crowd, comes across as stigmatizing the millennials, which is unfair. #SenateCA https://t.co/X4tW3eES1d

[Gordon S. Lang School of Business and Economics @LangUofG]

World-renowned marketing expert Dr. Sourav Ray (@ProfSourav) has been named the Lang Chair in Marketing. "Lang is well poised to be a leader in this emerging new age," Ray said. #LangBusiness #UofG #Marketing
https://t.co/H3XLTDEUCq

[University of Guelph @uofg]

Dr. Sourav Ray brings expertise in #B2B and emerging technologies to his new role as Lang Chair in Marketing at #UofG's school of business and economics.

Learn more: https://t.co/B5lB7dH0d2

[Sourav Ray @sourav_ray2k]

The imperial (sic!) metric muddle. If you have ever been confused, you were not alone. https://t.co/uaSYTQk6WS

[Prof. Sourav Ray, Marketing @ProfSourav]

The ever expanding vocabulary of the e-commerce age. Brushing. Companies send real products encouraging you to leave good ratings. Imagine how important those ratings must be. Of course, the fact that they have your name and address is disconcerting. https://t.co/M3sXM2eZKU

[Sourav Ray @sourav_ray2k]

Vaxxies - a matter of normalizing vaccines or triggering vaccine envy? I say, go for it. Love them or hate them, Gen X’ers’ vaccine selfies — or ‘vaxxies’ — may be the marketing campaign we needed - The Star https://t.co/raVjgXufNQ

[Sourav Ray @sourav_ray2k]

“COVID-19 is testing our notion of what it means to be Canadian — and we must stand on guard for that dream.” Great piece ⁦@CBCNews⁩!

https://t.co/OcQdYoF0Wj

[Sourav Ray @sourav_ray2k]

Let this sink in. In Toronto, the hardest hit by COVID-19 has been the essential workers in low-income neighborhoods; the same ones that now have slower rate of vaccination due to lack of good access to health care. #covidontario
https://t.co/vEtRbQiU3b

[Prof. Sourav Ray, Marketing @ProfSourav]

A lot is in a name. VolKswagen is keeping its K! It will NOT be VolTswagen. An April Fool’s prank that moved markets? Or a clever ploy to get people talking about it?
https://t.co/Pdb5zf1mnB