Journal of Retailing

The Journal of Retailing is devoted to advancing the state of knowledge and its application with respect to all aspects of retailing.

[Journal of Retailing @JRetailing]

New research in the Journal of Retailing finds that these “ambiguous changes” can disrupt customer habits and increase responsiveness to promotions.

🔗 Link: https://t.co/ASi1U3iDoE

#RetailStrategy #ConsumerBehavior #InStoreMarketing

[Journal of Retailing @JRetailing]

🛍️ Over half of shopping center trips include experiential activities! New Journal of Retailing study finds that the activities can compete with shopping, while shorter-duration activities may increase store visits

🔗 Link: https://t.co/GY5K9Svh8M
#ExperientialRetail #Retailing

[Journal of Retailing @JRetailing]

💡 Is it better for retailers to support many charitable causes or commit to one? New Journal of Retailing research finds that consumers generally respond more favorably to sustained support for a single cause.

🔗 Link: https://t.co/qYdCQr5nXU

#Retailing #CorporateGiving

[Journal of Retailing @JRetailing]

📊 New research in the Journal of Retailing shows that Net Promoter Score (NPS) predicts future sales, with customer advocacy spreading across stores and over time.

🔗 Read more at: https://t.co/vSZD11zioc

#NPS #CustomerExperience #Retail

[Journal of Retailing @JRetailing]

Households respond to inflation by buying less rather than trading down, with low-income households cutting volume nearly proportionally.

Read the new JR research: https://t.co/hlmQDwvWfW

#JournalofRetailing #Inflation #GroceryShopping #Inequality

[Journal of Retailing @JRetailing]

🌬️ A new Journal of Retailing article introduces AirQual, a scale that captures customers’ perceptions of in-store air quality and its links to satisfaction and dwell time.

🔗 Link: https://t.co/cEdp09YYsm

#Retailing #CustomerExperience #AirQuality

[Journal of Retailing @JRetailing]

🛒📊 When national brands enter hard discounters like Aldi or Lidl, conventional supermarkets lower their prices, while national brand sales increase on average, finds a forthcoming JR study.

🔗 Link: https://t.co/sp1nBXR9Mb

#Retailing #HardDiscounters #NationalBrands

[Journal of Retailing @JRetailing]

Just published – a new scale to measure customers’ overall evaluative judgment of AI-enabled systems in retailing contexts.

Read the open-access article at: https://t.co/RXGYVivaA3

#ArtificialIntelligence #Retail #CustomerExperience #JournalOfRetailing #ScaleDevelopment

[Journal of Retailing @JRetailing]

🖼️ More visuals don’t always help sell experiences.

Too much visual exposure can lower buying intentions unless the extra visuals show genuinely new and varied aspects.

Read more at: https://t.co/aVs9iW8yA1

#VisualMarketing #ConsumerBehavior

[Journal of Retailing @JRetailing]

Check out the September 2026 issue of JR:https://t.co/Ln29lFKvHO

This issue brings together new research on algorithms and consumer manipulation, payment options, NFTs, shopping malls, authenticity, luxury, promotions, pricing, variety seeking, packaging, and service recovery.

[Journal of Retailing @JRetailing]

🤝 New in Journal of Retailing: Employee unionization at a customer firm lowers the trade credit it receives from suppliers.

Read at: https://t.co/az29rqLN8G

#Unionization #TradeCredit #JournalOfRetailing

[Journal of Retailing @JRetailing]

📱 New in the Journal of Retailing: Users who saw an ad before downloading an app used it about 8% more afterward.

Read the open-access article: https://t.co/7kPJuDEgIr

#MobileMarketing #AppRetention #ConsumerBehavior

[Journal of Retailing @JRetailing]

Counterintuitive but true: product returns drive future sales, especially for variety seekers and low-spenders.

Read the open-access article at: https://t.co/9WIkqgpyM4

#ProductReturns #PostReturnSalesLift #ProductReturnsRiskReduction

[Journal of Retailing @JRetailing]

Two new meta-analyses show how retail effectiveness varies across the customer journey: AR/VR attributes matter differently by stage, while loyalty programs have their strongest effects at purchase.

Link: https://t.co/EQdCCbDqCF

https://t.co/nXYIu4Xel2

[Journal of Retailing @JRetailing]

What happens when influencers become sellers?

New research in the Journal of Retailing reveals “influselling,” a distinct retail format where authentic relationships, not just products, drive sales.

Read: https://t.co/4zHNuwT1mN
#InfluencerMarketing #SocialCommerce #retailing

[Journal of Retailing @JRetailing]

Can a little rudeness boost sales?

New JR research finds that low-level frontline incivility can increase transactional selling—but hurt relational selling.

Link:https://t.co/BUdNaRJwXX

#FrontlineEmployee #CustomerIncivility #EmployeeWellbeing

[Journal of Retailing @JRetailing]

Customer incivility isn’t always bad for business.

A new JR study shows that frontline employees’ interpretations of it determine whether it drives proactive or counterproductive behavior.

Read at: https://t.co/Fn2RAM3qYq
#FrontlineEmployee #EmployeeWellbeing #Retailing

[Journal of Retailing @JRetailing]

📢 A new chapter for the Journal of Retailing.

Read the new editorial by our new Editors-in-Chief - Els Breugelmans, David Hardesty & Anne Roggeveen - and thank Katrijn Gielens for four years of outstanding leadership.

https://t.co/N64kbHv9Yt

#Research #Retailing #Marketing

[Journal of Retailing @JRetailing]

Should e-tailers open their IoT platforms to manufacturers—or reserve access for their own products?

Explore new JR research at https://t.co/YlwfrNEIlV

#IoT #SmartHome #PlatformStrategy #RetailInnovation

[Journal of Retailing @JRetailing]

Would you rather negotiate with AI? New JR research finds that less-confident sellers may prefer AI because they expect more consistent price offers.

Read at: https://t.co/yhJRlULanh

#AI #Negotiation #Pricing