Markup optimization can be risky. You might get more clicks, or you might remove the need for any clicks at all... My guess is Google will reward a lot of this in the short term, and years from now, we'll realize it was a Trojan Horse. H/t @glenngabe
I had a killer discussion with Bill Lobig from IBM on the differences between structured and unstructured data, and how both should be considered in #tech strategies in this week's episode of Everyday MBA https://t.co/bsvQIlekF4 here #DigitalTransformation
A reminder that I saw @VorticonCmdr point out recently: Google is clear with their guidelines on the correct types of content for using How-to schema. "Do not use HowTo markup for recipes. Recipes should use the Recipe structured data instead." https://t.co/3TUge0n5ri
Check out @jimboot’s tweets as he analyses what people in Australia were searching in the lead up to the election. Turns out there were a lot of hints that the Liberals would win. #ausvotes#auspol#ElectionResults2019