helping frontier brands drive adoption through developer marketing — working with Coinbase, Anthropic, Solana, Google, Kraken, Whop, Replit, and many more.
What a weekend (or weekend ago). You showed up, shipped, and made the internet sillier, and some mariachi as well.
Thank you to everyone who came out to Silly Hacks NYC, whether you were hacking IRL or online.
🫵 YOU made this the best one yet.
Here are the winners ⬇️
Lot's asking what even propaganda does, fair question...
We are an agency that does 4 things:
- stunts/gimmicks for brands: often when your building something new or different, you need to convey it something familiar, tangible and approachable. think technology as advertising
- end to end design and app development: self-explanatory
- developer marketing: if you sell to developers, we help you make it better and sell more of it, we also have a strong builder community we support and host workshops + event.
- we incubate products, some solo: @bodegamarkets@piggysavingsapp some in partnership @cornersinternet or Spotted.
if any of this is of interest to you and you love collaborating with brands changing the world, we'd love to work with you!
lots of new roles at @propagandaisnow
if you want to work with brands like Coinbase, Kraken, Solana, Google Labs, Anthropic, and dozens of startups
go to https://t.co/qmBmYXleKU and apply
Let me clarify here
Coinbase/Base should have a Labs division. I proposed having labs and even tried a few experiments like building a fully on chain game with Atari and payments at movie theaters to pay with USDC and to launch composable marketplaces to compete with Shopify, but I was solo, had no support (other than @chintanturakhia.
At the end of the day it was my fault, I joined in via the wrong org, didn’t build leverage over years and ignored the corporate structure. My bad in hindsight.
But Coinbase, you’re one do the few companies that has the most to gain from this. Cryptos reputation is on the line and it’s only gotten worse from the NFT era and you keep launching things too slow or building in the wrong direction.
The fact that there wasn’t a way in Coinbase to INVOICE a business until last year (thanks @sid) is insane. Global payments was one of the first value props of crypto, and thus would take 1 engineer a day to build (+ 2 weeks w cb bs)
If you start a labs, please build and launch the following and staff the team with 30 designers, eng, and “real” GTM people.
Here’s some easy ideas
- payroll platform
- Img/ vid onchaun verification
- POS
- basic store/merchant infra
- keyless api infra
- a savings app
And honestly they don’t need to be boring either, at some point Coinbase was the go to for any top brand to do “a crypto” thing but instead we just told them to drop an nft and we called it onchain summer, you could do fun things like
Like a yield-bearing hat w/ adidas
Rollarcoaster Tycoon with NFTs
Stablecoin payments w/ replit
Verified images with Sony
Or activate every bodega w payments
Drop sneakers in stockX
Fee-less ATM or $ EXC at the airport
NFT’s on Twitch
Verified runs with Strava
List goes on….
All is too say, people are “getting” the use of blockchains, and I think some effort around showing people, or more like forcing it into people hands to see that the use case goes past racist memes and bullshit.
I have more thoughts but I’ll end here since most of the rest is prob under NDA.
Don’t think anyone will care but if someone at coinbase does, pls try to make this happen, or if you want to work on ideas like this, DM me, it’s all we do at @propagandaisnow with brands like Solana, Kraken, and 30 other co’s.