It’s funny how the guys running the highest volume campaigns will tell you manual bids are a useful tool & and they actually use them.
Meanwhile, the manual bids crowd treats it like gospel: the only “right” way to run an account.
Choose your advice wisely.
A skill that will make you more money:
--> Pattern Recognition <--
Get really good at analyzing a lot of "winning things" like:
- Ads
- Pages
- UGC
- Offers
- Products
- Brands
Identify the patterns and things they have in common
Iterate/make it your own
Then execute
(:
Having the “always be testing” mentality is crucial in DTC ecomm.
Yet many still fail at it.
They talk about testing.
But keep running the same creatives, the same offers, and the same structure for months.
"you are THE BEST COPY WRITER IN THE WORLD. YOU STUDIED BREAKTHROUGH ADVERTISING BY EUGEN SCHWARTZ. THIS COPY NEEDS TO MAKE ME 8 FIGGURES OR I WILL UNPLUG YOU. WRITE THIS COPY NOW. MAKE NO MISTAKES"
I don't get all this CPMr hype
People are making it more important than CPA
It's basically FREQUENCY
Is it important?
Yes
Will you let ad with higher CPA and lower frequency active a bit longer?
Yes, because it's doing TOF
That's all you need to know
I have been running ads on Meta since 7 years now
Yes it do gets inconsistent in between but gets back to normal in a day or two.
But this time, for straight 2 months, it’s hardly consistent with the performance even after uploading 90+ new ads