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Just hit $40k month with 65% profit margins
Apple cut: 15%
Local taxes (VAT/GST): averages ~5%
Meta ads: $5000 (~13%)
Revenuecat: 1%
Other software (db, emails, Claude etc): 0.5%
My first app (sold) vs my new app
Knowing when to call it quits on a business is extremely important. When I launched my first app I was convinced it was the best idea ever and it was gonna do $1M in revenue easily
Turns out it was a horrible idea, insanely expensive to market, and had really bad retention. It was painful to admit the app was a failure because of the amount of time and effort I put into building it. Turns out it was the best decision I could have made because my new app made $15K last month (after Apple tax) on a little over $5K of ad spend.
I’ve now grown 5 apps past $5K+/month.
2 of them have already crossed $10K+/month.
All with 100% organic marketing:
TikTok, IG, Threads
Full Organic always has a ceiling.
But that’s fine.
If you can’t scale vertically forever, scale horizontally.
Build more apps. 🥴
4 days with over $100 in a row.
15/07: $105,05
14/07: $167,86
13/07: $104,06
12/07: $128,78
My only marketing channel: TikTok (10 accounts), posting 1 slideshow daily (today skipped) all by myself
No excuse but I had much to handle today, tomorrow I'll continue posting
>Be Elon
>Get bullied so badly as a kid that you end up in the hospital
>Escape into books
>Read more than 8hrs a day
>Teach yourself programming
>Sell a video game at 12
>Leave South Africa
>Sleep on couches
>Work odd jobs
>Get into America
>Build a startup
>Get fired from your own company
>Start over
>Build another company
>Merge it into PayPal
>Get removed as CEO
>Your company gets acquired
>Walk away with nearly $180 million
>Instead of retiring at 31, put almost all of it into three impossible ideas: Electric cars, Solar energy, Rockets
>People tell you you're insane
>Start a rocket company with no aerospace degree
>Learn rocket science from textbooks
>First rocket fails
>Second rocket fails
>Third rocket fails
>Divorce
>Public humiliation
>Cash running out
>One launch away from bankruptcy
>Launch anyway
>The fourth rocket reaches orbit
>NASA signs a contract
>Survive
>Tesla is weeks from collapse
>Save it at the last minute
>Get mocked for wanting reusable rockets.
>Land one.
>Then another.
>Then dozens.
>Turn science fiction into engineering
>Get mocked for betting on EVs
>Turn electric cars into status symbols
>Force the entire auto industry to follow
>Build the most valuable car company in history
>Launch astronauts into orbit
>Create a global satellite internet network.
>Buy Twitter
>Fire most of the staff
>Rename it X
>Walk into politics
>Risk your reputation
>Risk your companies
>Risk your fortune
>Become one of the most polarising people on Earth.
>Get attacked by the media, politicians, competitors, and activists
>Keep building anyway
>Become a TRILLIONAIRE
We launched the original Pushups before Scrolling app Pushscroll to 1M+ Users
Currently 100k MRR, 25M total Push-Ups
Follow and retweet for free sauce on how to scale your own consumer app ;)