protocol 80, Inc.

protocol 80, Inc. is an #inboundmarketing agency. We specialize in #manufacturing & #B2B marketing. Contact us to learn more: 814.596.0020

[protocol 80, Inc. @protocol80]

Hello world!👍

[protocol 80, Inc. @protocol80]

Your #B2Bwebsite is a living, breathing ecosystem that needs constant nurturing to help it attract and engage customers. But which updates should you prioritize?

Here's one potential process for measuring effort vs. ROI for #websitedevelopment:

https://t.co/SQgFYSHc8w

[protocol 80, Inc. @protocol80]

Last year, @HubSpot overhauled CMS Hub and renamed it Content Hub to reflect its primary purpose: creating.
See how these changes have affected HubSpot’s features list – and pricing – as of early 2025:

https://t.co/sitMw3GLgu

[protocol 80, Inc. @protocol80]

Ever bought one of those giant bags of chips that looks like it's about to burst? And then open the bag and see that 65% of it is air?

Some feel this way about SEO. However, if you grasp what SEO service *should* look like, you'll be satisfied, not salty: https://t.co/oc0DTgCsX5

[protocol 80, Inc. @protocol80]

The painfully long list of requirements for a website redesign can be daunting, especially if you’re under budget constraints.

To make the process easier, @reddoor has a 4-step guide to prioritizing your site’s needs and matching them to your budget:

https://t.co/FfLb2aLM37

[protocol 80, Inc. @protocol80]

As the demands of clients continue to evolve, so too will the cost of hiring marketers to fulfill them. In this article, see what today’s digital marketer should charge for its services:

https://t.co/IdVWws1uci

[protocol 80, Inc. @protocol80]

From @CMIContent's annual B2B marketing report:

▪️58% rate their content strategy as “moderately effective”
▪️Of those, nearly 1/2 say their strategy lacks clear goals
▪️The #1-rated challenge? Lack of resources

See the full 15th edition of the report:
https://t.co/oc3RNaWyeY

[protocol 80, Inc. @protocol80]

Meridian, an MMM by @GoogleAds, is officially open to everyone.

Traditional MMMs have struggled to accurately measure ads, especially in search engines. Meridian supposedly fixes this.

Learn more about Meridian’s open-source, customizable kit here:

https://t.co/ORBknTREsA

[protocol 80, Inc. @protocol80]

A new study says an AI Overview is appearing in 30% of searches – and nearly three-quarters of problem-solving queries. Is this good news for your marketing? Horrendously bad?

Read the full findings from @searchenginejournal here:

https://t.co/OI5Hgv4vYV

[protocol 80, Inc. @protocol80]

🎉 Another belated welcome, this time to Amanda Garner!

Amanda joined p80 as a Core Inbound Marketing Specialist in late 2024. She brings several years of experience excelling in similar roles, with a special focus on all things SEO.

#marketingagency #marketingcareers

[protocol 80, Inc. @protocol80]

At the midpoint of the 2020s, B2Bs stand at a crossroads between new opportunities and tried-and-true methods.

@cognism’s 12 predictions for #B2Bsales and #B2Bmarketing this year may help you choose between the familiar path or the road less taken:

https://t.co/NK9HHTuOFV

[protocol 80, Inc. @protocol80]

🎉 A belated welcome to one of our newest, Maggie Liberati!

Maggie has been at p80 since late 2024 as a Core Inbound Marketing Specialist. She joined the team after 6 successful years and multiple promotions at her prior agency.

#marketingagency #marketingcareers

[protocol 80, Inc. @protocol80]

Want to save time in your day-to-day sales process? Integrate your email client with HubSpot tools.

We created step-by-step guides for two methods:
--Connecting your Gmail (or Outlook) in #HubSpot
--Setting up the #HubSpotSales Chrome extension

https://t.co/cP1JBueyTn

[protocol 80, Inc. @protocol80]

Thinking about hiring an inbound marketing partner? 🤔 Here's what you need to consider to find the perfect match! ✅ #inboundmarketing #businessgrowth #marketingstrategy

Check out our latest blog post: https://t.co/hxRgxzgGle

[protocol 80, Inc. @protocol80]

Wondering if your website is outdated? 🕰️💻 Learn how to identify the signs and refresh your online presence in our latest blog! 🚀 #webdesign #digitalmarketing #websitetips

👀 https://t.co/HCHQJMTD6t

[protocol 80, Inc. @protocol80]

Manufacturing website redesign in the works? 🏗️💻 Get tips to ensure your update drives engagement and results. 🚀 #webdesign #manufacturingmarketing #digitaltips

👉 https://t.co/6evPEItkz9

[protocol 80, Inc. @protocol80]

A great website = happy users! 🖥️📈 Learn how to identify & fix common usability issues in web design. Your visitors (and leads) will thank you! 🙌 #webdesign #userexperience #marketing

🔗 https://t.co/oSYMAxBvmS

[protocol 80, Inc. @protocol80]

🎄 12 Days of p80 Gifts 🎄
Here's our last one!

🍐A PARTRIDGE IN A PEAR TREE!?

Disconnect with what gift recipients -- or buyers -- actually want is one of many reasons relationships fail.

GIFT– this cross between a checklist and a #B2B reality check:

https://t.co/Zp01XfQg0v

[protocol 80, Inc. @protocol80]

🎄 12 Days of p80 Gifts 🎄

🤖 2 GOOGLE UPDATES
Google has long ranked pages based on trustworthiness. In Dec. 2022, it added "proven experience" to its criteria.

This doesn’t bode well for AI-written content.

GIFT – how to parse good AI use from bad:
https://t.co/uRxHghFqec

[protocol 80, Inc. @protocol80]

🎄 12 Days of p80 Gifts 🎄

🚧 3 FRICTIONS
Even though UX is for humans, it pairs nicely with SEO. By providing visitors with a seamless site experience, you can increase your search visibility.

GIFT – Checklist for merging #SEO musts with a modern #UX:

https://t.co/Te2BRuhbwK