Provident Communications Inc.

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[Provident Communications Inc. @ProvidentComms]

You don’t need to #doomscroll through your newsfeed to know we're living through an especially dark period in history. Here’s our @alexderry's take on how to strike a healthy balance when engaging with a relentlessly negative #news cycle.

https://t.co/ozk9m0XrxY

[Provident Communications Inc. @ProvidentComms]

We’ve still got a long way to go before corporate boad members reflect the population at large. That’s bad for corporations and society alike, according to our @laprovident:

https://t.co/GWs0Iy5aed

[Provident Communications Inc. @ProvidentComms]

The resistance to returning to the office shows it's risky for companies to use hyperbolic phrases like “the best” or the “most productive/successful ever” in communications materials as workers point to past praise. Read our @laprovident's insights:

https://t.co/AhlPbMAHeE

[Provident Communications Inc. @ProvidentComms]

We're all feeling the pinch of #inflation, from working moms to #smallbusinesses and #entrepreneurs. So how can you remind your clients of your value proposition if they're trying to find places to save? Read our @laprovident's insights:

https://t.co/KuDiFG0xB7

[Provident Communications Inc. @ProvidentComms]

Read our Octavia Roufogalis's smart insights into how #influencers can be a boon to your brand’s efforts to engage with key audiences & grow your customer base, & her tips on how to get it right:

https://t.co/p0Wyyn5JX3

[Provident Communications Inc. @ProvidentComms]

Our @EricEWood reflects on Elon Musk's purchase of Twitter.

https://t.co/Vw4h8bJBRX

[Provident Communications Inc. @ProvidentComms]

#Data, more than #content, is key to understanding reader preferences and newsroom decisions. Read our @laprovident on how knowing the metrics can help #communications professionals pitch media.
https://t.co/4YGolk346A

[Provident Communications Inc. @ProvidentComms]

Silicon Valley #entrepreneurs are facing a reckoning in the court of public opinion and, in some cases, in actual courtrooms. Read our @alexderry on how #bigtech leaders too often view themselves as world-changing visionaries — and get a free pass:

https://t.co/GpnY776dlU

[Provident Communications Inc. @ProvidentComms]

For the #movie buffs among us, the #SlapChrisRock scandal, though certainly shocking, distracted from the serious problems with the Academy’s approach to the #oscars2022 broadcast this year. Read our @EricEWood's thoughts:

https://t.co/EhYOdyRGpX

[Provident Communications Inc. @ProvidentComms]

The #RoyalTourCaribbean by Prince William and Kate Middleton was a cringe-worthy, tone-deaf celebration of colonialism and a PR disaster from start to finish, writes our @laprovident:

https://t.co/WqbXCBYwkZ

[Provident Communications Inc. @ProvidentComms]

Our @laprovident is in today's @TorontoStar on her call for the end of unwarranted attacks on journalists:

https://t.co/J3P5ZMeTAI

[Provident Communications Inc. @ProvidentComms]

The #WarInUkraine2022 is highlighting both the horrors of unchecked authoritarianism & the importance of a strong and independent press. Read our @laprovident about unwarranted attacks on the press in recent years, with a hat tip to @AP's war reporting:

https://t.co/LbYGmP9FGL

[Provident Communications Inc. @ProvidentComms]

A straightforward 'I don't know' is better than giving #media or other stakeholders inaccurate information or making bold, unfounded declarations that could embarrass your company or worsen a crisis. Read our Octavia Roufogalis's (@theoctaviars) take:

https://t.co/LCdbOdBExH

[Provident Communications Inc. @ProvidentComms]

Words have power, & world leaders from Biden to Putin know it. At this point in the #ukrainerussiawar, however, Ukrainians appear to be winning the war of words, according to our @EricEWood. Don't miss his inaugural blog post for Provident View:

https://t.co/V9YFbOjVLG

[Provident Communications Inc. @ProvidentComms]

We don't often get political on #ProvidentView, but war has returned to Europe so our @alexderry made an exception to delve into Ukrainian president #VolodymyrZelenskyy's heroics and to outline what western citizens and companies can do to help #Ukraine.

https://t.co/vsRs32lyBy

[Provident Communications Inc. @ProvidentComms]

At Provident, we counsel clients as they try to pull out of crises, sometimes in the face of angry employees and customers. How can we apply the lessons we teach embattled companies to our own lives? Our @laprovident explains:

https://t.co/hKASuvwCTE

[Provident Communications Inc. @ProvidentComms]

From the enduring #covid19 pandemic to seemingly endless social and political unrest, we're all stressed out. Read what our @WojtekDabrowski did to help put some fuel back in the tank of Provident employees:

https://t.co/od0yScpiw0

[Provident Communications Inc. @ProvidentComms]

Canada's #FreedomConvoy2022 has caused a huge reputational hit to @gofundme. Here's where the crowdsourcing giant went wrong, according to our @laprovident:

https://t.co/r2WtR9g86w

[Provident Communications Inc. @ProvidentComms]

The decision of @Spotify to stick with @joerogan over Canadian music icon #NeilYoung isn’t surprising. The bigger issue is Spotify's lag in producing content from some of the world’s top-tier influencers. Read more from our @alexderry:

https://t.co/Wk4sD4fu9r

[Provident Communications Inc. @ProvidentComms]

ICYMI: Our @michaelagmason weighs in on the dangers of trying to go viral at the wrong time in the wrong place.

https://t.co/uRiuD9NF3E