Proximity.Directory

Your guide to #proximity #marketing and location-based services. We connect global brands and retailers with Proximity Solution Providers. Built by @Unacast

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Volvo is working with Google to embed Google Assistant, Google Play Store, Google Maps and other Google services into its coming Sensus infotainment system https://t.co/vOl6Q8NIKh

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Gen Z shoppers - those between 13 and 21 - want technologies that are functional and help them customize their in-store experiences https://t.co/nqAuWoDQ0Y

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47% of the connected car owners don’t know the 'connected' features of their cars; 70% didn’t receive a demonstration of their car’s features at the moment of purchase https://t.co/jkzsNal6EN

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The Google Assistant can now connect with more than 5,000 smart home devices, an increase from 1,500 in January this year. To advance digital assistance even further, the search giant is opening an investment program https://t.co/ynVUtWONuY

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A smartphone is the main hub of the IoT and the market may be approaching somewhat of a saturation point https://t.co/sEB7a2FeOK

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75% of Whole Foods shoppers are Amazon Prime members, but less than 20% of Amazon Prime members are Whole Foods shoppers. How is Amazon approaching the omnichannel strategy in the grocery segment? https://t.co/3eeFSTnYdX

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Real-time promotions that emphasize store offerings drive not only visits but also repeat business and increased sales https://t.co/0PrzYBQGF6

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A massive revamp of Google Maps Platform promises streamlined API products, a simplified customer experience, a single pricing plan, free support, and more. What's the catch? https://t.co/vDU7U4Aae0

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Artificial intelligence might be the answer for brick-and-mortar retailers who are looking for an edge in their fight against the e-commerce behemoths https://t.co/PxFXf4j2oZ

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How can app makers win in maturing vs in emerging markets ? Learn about different strategies to increase engagement and app downloads https://t.co/D467O1Ev12

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Brands are leveraging AI-powered anomaly detection to discover and mitigate fraud in marketing partnerships. Is it suitable for your business? Learn more https://t.co/nVljjvsSXN

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Aside from inventory issues and transaction times, price disparities between a retailer’s channels are enough to cause shoppers to desert an in-store purchase https://t.co/FzareRYYaZ

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90% of consumers are familiar with voice-enabled devices. Voice assistants help people feel organized, informed, happy, and smart according to PwC study https://t.co/DTaykznUq4

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Peugeot leads the industry with its new integrated campaign with enhanced automation and data-centric campaign planning. Location is one of the keys https://t.co/Cd3f1e2VrJ

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Fix-before-failure, predictive maintenance, smart metering, asset tracking have all been touted as the killer-apps of Industrial IoT for a long time. But what is IoT for unconnected things? Data! Learn more https://t.co/vVmB6A8zgk

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Amazon Prime members can now add their car as a delivery destination. Find out how and why the company is doing it https://t.co/5ay0D06P1D

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Google has united all of the assistants under one directory. Now it's possible to rate and review all those Assistant actions and services https://t.co/1h2hJ4Eeh9

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Nearly 70% of parents turn to a voice-activated assistants to get information about local places, compared to just 52% of non-parents https://t.co/cctckFtsai

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Aside from turning “Big Data” into actionable, “Smart Data,” the other big issue is organizing the myriad marketing touchpoints that influence consumers’ brand choices https://t.co/J7tG7Ei4TU

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What is the potential of Artificial Reality in mobile apps and how can companies across different industries leverage it? https://t.co/Pj0cLMrB7k