Buddy Matthew

PR guy: 'I say who, I say when I say how much'

[Buddy Matthew @PRPRofessBuddy]

@shonali @gojohnab @BurrellesLuce She's a great mentor and measurement champion. Her warmth and friendliness is epic so if you two team up I can only imagine #measurepr

[Buddy Matthew @PRPRofessBuddy]

@shonali @KHALIC best advice from @gojohnab 'Use AVE as an index not sole metric. AVE will show correlation & value or make itself obsolete. #measurepr

[Buddy Matthew @PRPRofessBuddy]

@gojohnab Seriously, where do you find these? You are my FUN HERO!

[Buddy Matthew @PRPRofessBuddy]

@gojohnab @BurrellesLuce Your gifs are the BEST!!! #measurepr

[AmecOrg @AmecOrg]

Feel like you're stuck in your comfort zone? First step to breaking out is defining it. -@dbreakendridge #amecmm

[Buddy Matthew @PRPRofessBuddy]

YOU ARE TOO FUNNY! https://t.co/r7LlqP8rEv

[Johna B. @gojohnab]

How is content at #PRSA #AMECMM event? This good! So far- special thanks @KikiMoreo @HugleyA @chrisalbert7 @CaraBuscaglia & @markstouse

[Smoking Gun Agency @SmokingGunPR]

Good PR measurement weaves together data from multiple sources, such as traditional media, social and Google Analytics... @AmecOrg #amecmm

[Buddy Matthew @PRPRofessBuddy]

@ginidietrich Our clients use a variety of systems: Burrelles, Cision, Meltwater & Trendkite

[Mark Weiner @WeinerMark]

#prmeasure Staffing for PR Measurement doesn't require a data scientist; could be someone who's simply organized and comfortable w? numbers

[Linda Rutherford @LRutherford_66]

A8: #prmeasure First you need to define the "right people." What is target audience? Example: we have diff measures for 1st time flyers.

[Christine Perkett @missusP]

Showcase biz goals, PR strategy. Show benchmarks & clear connection from PR effort to impact; % of impact #prmeasure https://t.co/b8RjRQoHy6

[Johna B. @gojohnab]

A9 like any other $ value-define delta, expectation, effort & impact to goals. Channels should have clear objective #AMECMM #prmeasure

[Christine Perkett @missusP]

Maybe not but you can measure $ & resources spent vs expected results, whether awareness, attendance, etc #prmeasure https://t.co/FUxAhdiydS

[Christine Perkett @missusP]

Business and PR Goals may be different but methodology, gathering data and analyzing results similar. #prmeasure https://t.co/FSpXoOGOpL

[Buddy Matthew @PRPRofessBuddy]

we make the normal insane, it's so true. fear of the unknown. https://t.co/2j4A8VRO4Q

[Johna B. @gojohnab]

@CharlesRBullar3 Understand why & reason. Then calibrate accordingly. never take insanity track. do same thing expect diff result #PRmeasure

[Buddy Matthew @PRPRofessBuddy]

I know this is the case with my clients. https://t.co/zSS2figXAE

[Johna B. @gojohnab]

A14 Reality is traditional (outlets & reporters) are still key influencers in almost every industry. Just an evolved channel. #prmeasure

[Mark Weiner @WeinerMark]

#prmeasure #AMECmm A19. Simple inexpensive way to start is to simply commit to it. Make measurement a habit rather than a choice

[Johna B. @gojohnab]

A19 take sample of data & do qual analysis. Take every single metric & parse from there. Uncover gems & test accuracy of auto #prmeasure

[Johna B. @gojohnab]

A21 Know your audience and customize based on their appetite. Aligned with biz goal/objective most successful #AMECMM #prmeasure

[Buddy Matthew @PRPRofessBuddy]

#TRUTH https://t.co/LIMB4W6LBZ