Allyson Hugley

Consumer Trends, Market Research and Media Research expert

[Allyson Hugley @HugleyA]

@ZignalLabs @Prudential @Provoke_News Thank you @ZignalLabs -- Innovation is fueled by passion and advanced through partnerships like the amazing one we are fortunate to have with your organization.

[Allyson Hugley @HugleyA]

Honored to be named to the @Provoke_News annual #Innovator25 list, which features innovators who are addressing PR industry challenges with ingenuity & insight to make meaningful change at a time when it's needed more than ever. https://t.co/mH06cON72I

[Allyson Hugley @HugleyA]

@AmecOrg So honored to be recognized by AMEC at the 2019 summit. Thank you! #amecsummit #measurement

[Allyson Hugley @HugleyA]

Embrace the learnings gained from data initiative or activation failures to chart the course for future success #amecsummit

[AmecOrg @AmecOrg]

Here are the sketchnotes of Allyson Hugleys @hugleyA morning session interpreted by Linda @saurau Such a great session inspiring us to transform culture! #amecsummit @bybrickinsight #PR #Comms
#measurement #analytics #data

[Allyson Hugley @HugleyA]

@germandan at #amecsummit differentiates btwn tailored & targeted messages that find audiences and effective messages that create them #amecsummit

[Sheila Dixon @SheilaB4PruPR]

Sometimes you have to be brave enough to confront bad behavior says @CarlyFiorina...confront what is unacceptable and accept the consequences. Good biz. 🙌🏾💯#ascendcommitment #ASCEND2019

[ASCEND @ASCEND2021]

.@KattyKay_ ‘s message to women: “Act more. Ruminate less. Be authentic.” #Ascend2019

[Alan Sexton @AlanSexton]

My @Prudential colleague @Kalamarides spoke with @USAToday about the govt #shutdown and the impact that unexpected income disruptions can have on American workers: https://t.co/WUiXKItjaP

[Allyson Hugley @HugleyA]

A4. Reputation - brand health and protection are also critical. Business influence extends beyond product and we have to acknowledge the important roles that PR plays in driving issues focus and policy. #PRChat

[Allyson Hugley @HugleyA]

@WeinerMark Don't disagree with you. The tide is turning - which is exciting

[Allyson Hugley @HugleyA]

@pr_michella @editormelissa @WeinerMark The issue is there is a lot of measurement without evaluation or analysis - so falls short of driving decisions and having forward focused impact

[Allyson Hugley @HugleyA]

@WeinerMark @InstituteForPR @AmecOrg Don't think much progress will be made until we get out of our silo and start integrating PR data with marketing data and beyond. We're often too insular and siloed in our thinking

[Allyson Hugley @HugleyA]

A3. Also, think engagement metrics are overvalued. Too often audiences engage with content and experiences, but there is little real impact in terms of brand health or business #PRChat

[Allyson Hugley @HugleyA]

Impressions and AVE are the easy answers - but it really depends on the objectives of the work and having a broad view beyond media relations - keep reputation and consideration metrics, macro and micro conversions #PRChat

[Allyson Hugley @HugleyA]

@IanGertler @tmarklein @editormelissa @WeinerMark Really good point. Better decision making should be the outcome. That comes from leading with insights, not accountability #PRChat

[Allyson Hugley @HugleyA]

@pr_michella Completely agree on training. Not enough time is spent training analysts in both the metrics and methods -- as well as the business. You have to understand your business (or your clients' businesses) to effectively apply data. Otherwise it's just numbers without application.

[Allyson Hugley @HugleyA]

@editormelissa @WeinerMark Insights and analytics are critical for decision making - measurement as the final outcome is less valuable -- and the value of investing in measurement work alone is being questioned #PRChat

[Allyson Hugley @HugleyA]

A2. Think beyond traditional media relations metrics and focus on gaining fluency in analytics terms, tools and methodologies used across communications disciplines, marketing and business #PRchat

[Allyson Hugley @HugleyA]

@JMCabosky @editormelissa Completely agree. Those areas are critical -- especially evaluation across audiences #PRChat