@ZignalLabs@Prudential@Provoke_News Thank you @ZignalLabs -- Innovation is fueled by passion and advanced through partnerships like the amazing one we are fortunate to have with your organization.
Honored to be named to the @Provoke_News annual #Innovator25 list, which features innovators who are addressing PR industry challenges with ingenuity & insight to make meaningful change at a time when it's needed more than ever. https://t.co/mH06cON72I
Sometimes you have to be brave enough to confront bad behavior says @CarlyFiorina...confront what is unacceptable and accept the consequences. Good biz. 🙌🏾💯#ascendcommitment#ASCEND2019
My @Prudential colleague @Kalamarides spoke with @USAToday about the govt #shutdown and the impact that unexpected income disruptions can have on American workers: https://t.co/WUiXKItjaP
A4. Reputation - brand health and protection are also critical. Business influence extends beyond product and we have to acknowledge the important roles that PR plays in driving issues focus and policy. #PRChat
@pr_michella @editormelissa@WeinerMark The issue is there is a lot of measurement without evaluation or analysis - so falls short of driving decisions and having forward focused impact
@WeinerMark@InstituteForPR@AmecOrg Don't think much progress will be made until we get out of our silo and start integrating PR data with marketing data and beyond. We're often too insular and siloed in our thinking
A3. Also, think engagement metrics are overvalued. Too often audiences engage with content and experiences, but there is little real impact in terms of brand health or business #PRChat
Impressions and AVE are the easy answers - but it really depends on the objectives of the work and having a broad view beyond media relations - keep reputation and consideration metrics, macro and micro conversions #PRChat
@pr_michella Completely agree on training. Not enough time is spent training analysts in both the metrics and methods -- as well as the business. You have to understand your business (or your clients' businesses) to effectively apply data. Otherwise it's just numbers without application.
@editormelissa@WeinerMark Insights and analytics are critical for decision making - measurement as the final outcome is less valuable -- and the value of investing in measurement work alone is being questioned #PRChat
A2. Think beyond traditional media relations metrics and focus on gaining fluency in analytics terms, tools and methodologies used across communications disciplines, marketing and business #PRchat