Attention doesn't differentiate between brand and direct response. Marketers do. See here for results of a global meta-analysis that puts it to the test. https://t.co/W0OxzKgBjX
Never mind its content or the effort, time and investment that went into producing it. Sharing its Evaluation Framework 2.0 with everyone at #AMECSummit was a fantastic move by @AlexanderAiken to have his work scrutinized. So important to seek feedback
@AmyWri Don’t get me wrong. Impressive framework used by unicef. Just not sure why there is still a need to call out follower numbers when you have more impressive audience and brand data
Two keynotes (both international agencies incidentally) still focusing on social media follower numbers as success metrics - 21st century AVE? #AmecSummit
Fantastic lineup of speakers for @amecorg's #amecsummit on measuring disruptive communications - still early bird rates, join us in May! https://t.co/15nPqZANtI