Phil Adams

Founder of @IKnowSomePeople (Brand Strategy). Co-founder of @AllHandsOnDoc. Trustee of @ScottishDocInst. Co-editor of @alonginglook. @[email protected]

[Phil Adams @Phil_Adams]

I posted this on Day 1 of year 6 as an independent consultant.

Five years on my own; you'd think I might have learned something.

https://t.co/HwvPfFEYCt

[Phil Adams @Phil_Adams]

The values and style of @buttondown in the words of its founder & CEO, @jmduke. It's all about conviction and coherence.

https://t.co/12xcpWd71H

[Phil Adams @Phil_Adams]

Publishing "private" messages in public places is a legitimate brand-building strategy for any people business.

https://t.co/MQOx2hrDdF

[Phil Adams @Phil_Adams]

It’s as if agency folk are embarrassed by whimsy and wonder; the very things that make ad agencies uniquely valuable. So they dress things up with impenetrable bombast. This “upstreaming” of advertising has a lot to answer for.

https://t.co/CNB9Ovdx2o

[Phil Adams @Phil_Adams]

@DirectLine Hi. I need to speak to someone urgently. It's not about a claim but it is urgent. How do I do this when the usual phone line is closed? Thank you.

[Phil Adams @Phil_Adams]

Much to learn from Robert Caro about not abdicating the insight/strategy/writing work that humans are uniquely qualified to do.

https://t.co/dzfkpiCXWl

[Phil Adams @Phil_Adams]

Good questions. Burning questions. Sales questions. Interview questions. Strategy questions.

https://t.co/cubg2znKyO

[Phil Adams @Phil_Adams]

Thoughts on the CEO's enthusiasm for brand strategy, and why taking one for the team isn't always a good thing.

https://t.co/K9sb0ierU6

[Phil Adams @Phil_Adams]

Some books that made me better.

https://t.co/gSe5TSCXTm

[Phil Adams @Phil_Adams]

Intelligent Artists > Artificial Intelligence

https://t.co/DFPD4nukIy

[Phil Adams @Phil_Adams]

Strategic narrative. When doing business with you isn't just the right thing to do, it was meant to be.

https://t.co/vCApNdb9Hk

[Phil Adams @Phil_Adams]

Pivot has an R number (remember those?) much greater than 1. Every meeting, every email, every pitch deck is a pivot superspreader event. And the business community is incapable of developing herd immunity to clever-sounding words.

https://t.co/TQTMPNScU6

[Phil Adams @Phil_Adams]

It has been a while since I was in this particular saddle.

[A Longing Look @alonginglook]

A love letter to the lyrics of Travelling Not Running by @liveid6 and @EMFTheBand.

https://t.co/kpwxbLfLKo

[Phil Adams @Phil_Adams]

Where creative consistency really comes from, and the irresistible truth of Levi's.

https://t.co/aQrBt5vKBU

[Phil Adams @Phil_Adams]

Lessons from the propaganda school of advertising.

https://t.co/Q8yATZLAcV

[Phil Adams @Phil_Adams]

"No one likes being put in a box. It’s a judgemental process. Your complex identity is brutally oversimplified based on subjective criteria."

https://t.co/zW5HyRYpco

[Phil Adams @Phil_Adams]

A post about putting people and brands in boxes. Hapless boxing, malicious boxing, and useful boxing.

https://t.co/zW5HyRYpco

[Phil Adams @Phil_Adams]

Fabulous writing.

[James Caig @jamescaig]

So, here's some thoughts on Abattoir Blues/The Lyre Of Orpheus at 20. Yes, 20. Writing this helped me work out why There She Goes, My Beautiful World makes me cry, and reminded me bands should have at least two of every instrument. What a fucking record.

https://t.co/cqIkn2Phje

[Phil Adams @Phil_Adams]

A post about the irresistible truths of Nike and Sex Pistols, inspired by @davedyecom’s conversation with Jim Riswold (RIP).

https://t.co/KnY5FzZdq2

[Phil Adams @Phil_Adams]

Finding your irresistible truth, being a truffle pig, and consulting to myself.

https://t.co/hfRRBSg3Sk