Gareth Price

Strategist.

[Gareth Price @G_Price]

@GlenWilliams12 do you know when we last fielded that many Welsh players in one match, Glen? Must be a - or close to the - record?!

[Gareth Price @G_Price]

@BritAthletics what a disappointing and incredibly short-sighted approach - the priority for a host nation should always be to have as many home athletes competing as possible.

[Gareth Price @G_Price]

@mrianleslie Zatopek was constantly experimenting with new training methods, including holding his breath for as long as possible (to the point of unconsciousness) - recent studies have suggested this increases EPO naturally, so perhaps that was the key innovation to his success!

[Gareth Price @G_Price]

Further evidence that facial coding is a dubious means of testing emotional responses.

[Rolf Degen @DegenRolf]

Facial expressions of pain, pleasure, and fear can consistently only be rated at the random level. https://t.co/Xz4qdvKRNu

[Gareth Price @G_Price]

@SemioticSub ha thanks, will endeavour to check in more frequently.

[Gareth Price @G_Price]

In the case of System1 - where those sages are the target audience - their marketing team deserve huge kudos for convincing an industry sceptical of any testing data their methods offer a definitive means of assessing campaign effectiveness. https://t.co/Sg3qe8HY8h

[Gareth Price @G_Price]

@mariethetwit Daley Thompson x Lucozade x Iron Maiden https://t.co/iujmh5iJys

[Gareth Price @G_Price]

@Oelgammal @zoescaman great deck - separating scepticism from cynicism is such an important point too, which I tend to think is a combination of pragmatism (recognising where colleagues & clients are at) & - as Zoe highlights - being constructive in your feedback. Two things you excel at, Omar!

[Gareth Price @G_Price]

@samueljduchesne @nils_tomkins 475!

[Gareth Price @G_Price]

@shaneoleary1 Appreciate that, I was just genuinely interested as to which points you didn't agree on and why, as I thought you'd probably be relatively aligned on most.

[Gareth Price @G_Price]

@dannydenhard @Swanny_s thanks both!

[Gareth Price @G_Price]

@unclebernbach that most purchases are driven by a desire to display personality traits that have been shaped by our evolutionary history & advertising can help to shape/reinforce those associations at both the individual & collective level.

[Gareth Price @G_Price]

@unclebernbach if I can cheat and offer two overlapping ones that I read back-to-back: Spent https://t.co/5ZH7WPoUjX & The Consuming Instinct https://t.co/rHFdxPNwBM

[Gareth Price @G_Price]

@FlorLujani @shaneoleary1 you can watch Oxford & Kantar present it here too by the way: https://t.co/uAhmNrFFYl

[Gareth Price @G_Price]

@rshotton @markritson the counterargument being you have a duty to shareholders to meme ;)

[Gareth Price @G_Price]

@demetrakos @v_praveen low involvement processing - Robert Heath’s Seducing the Subconscious is an excellent and thought provoking read (even if some of his experiments are tiny, which is why I don’t think you could say it’s proven in any respect).

[Gareth Price @G_Price]

@DarrylSparey if marketing is principally about understanding and meeting the (changing) needs of consumers, Bezos - for his unrelenting obsession with and priority of the customer - would have to be high on the list.

[Gareth Price @G_Price]

@adliterate I still find it astonishing that it was trading at just $0.24 when Forrest Gump came out in 1994 and everyone watching presumably thought they'd missed the boat on buying it.