A consistent theme in the 2nd session of #prweekmeasurement - getting to impacts. yougov & metricomm showing how audience exposure = purchase intent & GTR showing coverage impacts behaviour - raising awareness of safety issues led to a reduction of accidents over Xmas.
The FTSE 100 breaking records is great news for markets - but the real story is in the reputational capital behind those numbers. £730bn of it, to be precise. The article from CityAM is below and you can download the report here;
https://t.co/vfNVSoQ0Ih
The FTSE reaching record highs is a significant milestone. To delve deeper into the evidence base for the most mis-understood and mis-leveraged asset, check out this three-minute read in City AM - https://t.co/ZPNAlwiisk
Love this @EchoResearch. Perfectly illustrates how crucial it is to go beyond #mediaanalysis. #Mediameasurement is important, but understanding how this aligns with stakeholder perception is where the truly actionable insights lie. That's the depth we deliver.
We recently ran a fantastic in-person focus group for one of our key clients, designed to explore how they’re perceived by the public.
Uncover richer insights through focus groups, interviews, and workshops. Don’t hesitate to get in touch.
👉 https://t.co/1rRlwpwhWX
@jamescrawford Thanks for sharing. It's a topic @EchoResearch has been looking at too. DEI is not a fleeting trend but a crucial and enduring aspect of responsible business. Our research, that i'm happy to share, also points to this impacting positively on company value. https://t.co/Q91SSYan6p
I encourage all Comms people interested in analysis to download and read this report from @EchoResearch. It highlights that reputation is a critical corporate asset, the top drivers of value it adds and how this can be used for planning your strategy.
£730 Billion at Stake: New report reveals UK firms are leaving billions in reputational value on the table.
Corporate reputation is no longer just a communications issue, it's a critical financial asset.
Read the full report 👉 https://t.co/BHsOQHn7QZ
#ReputationValuation
What price reputation? London, July 2025
Against a backdrop of threatened tariffs, trade wars and growing financial pressure, Echo will launch the latest findings from the 2025 UK Reputation Valuation study, along with deep trends and analysis.
👉 https://t.co/DrutUZErt9
We’re delighted to announce the appointment of Jason Weekes as our new Commercial Director, bringing with him more than 20 years of leadership in media intelligence, data analytics, and commercial strategy.
Read more - https://t.co/c7jqy7mIC9
🔍 What are the key pillars of organisational reputation?
Insights consultant @Jenny_Sanchis explains our six-pillar framework—data-driven, industry-specific, and impactful.
Let’s connect to explore how these insights can elevate your organisation's reputation.
@PRCA_HQ
Questions to Ask a Media Monitoring Service – Part 1: Features
What sets one platform apart from another? Advanced features like AI, frequent scans, multilingual support, paywalled content access, and more.
Read more: https://t.co/Zz3RH5sgoA
Stay tuned for Parts 2 & 3!
Excited to launch Reputation by CARMA—helping PR pros see the true impact of media, social, & audience perceptions!
✈️ See how airlines like BA and Malaysia Airlines are viewed globally. Check out our 2024 Airlines Reputation Report: https://t.co/RQMmqwejI6
Come and say hello to team @CARMA at the #PRCAConf24 today. This afternoon @Jenny_Sanchis is talking about the importance of integrating datasets to uncover insights that affect corporate reputation. #PRAnalysis
We're excited to see PR pros from @MilkHoneyPR, @WEcomms, @Connect_Comms, @CARMA, @fouragencyhq, @AutoTrader_UK and many more join us at our 2024 UK conference.
Kicking off Thursday, 12th September 2024📅
Have you got your ticket? 🎫
Learn more: https://t.co/eq0BAMVJie