PR Resolution

Hand-picked content from the PR industry and also (importantly) outside it! Also home to the #PRresolutionPodcast 🔊

[PR Resolution @PRresolution]

What is attribution and why should #PublicRelations care? The latest episode of the #PRresolutionpodcast sees
@stellabayles interview marketing measurement and attribution expert @therustybear to find out. This is need-to-know stuff & #PRmeasurement GOLD https://t.co/xDmsEyKgS3

[CoverageBook @coveragebook]

Big news 🚀. CoverageBook 2 is here. https://t.co/zvl409DXeg

1/3

[Gary Preston @garydpreston]

#PRmeasurement grumble. I do wish more people would stop inferring that a publication/influencers total audience is the sum of how many people might see that coverage. It's not. Here is the problem & my team's attempt at a solution... https://t.co/jFhYilSwCr

[Stella Bayles @stellabayles]

Why CoverageBook? Because we want sh*t to change 🙏🏼👊🏼😘

[Louise Parker Peiris @louisevparker]

Have you ever got coverage on a site with a DA of 70+? Then you are ~offically~ in the top 9.5% of PRs in the world (kinda)

@coveragebook has analysed 1.7 million pieces of coverage by their DA and here's how it breaks down...

https://t.co/YV1zkCRYFV

[Erica Fetherston @blairez]

Constant PR question: how do you measure #publicrelations? 🤔 @stellabayles shares some great insights during today’s @PRSA webinar. 👏 @PRSAPhoenix #PRSA

[HIRONS @hironsandco]

"Search tells you what people are thinking," says @stellabayles. #TeamHirons is tuned in to today's @PRSA webinar on PR measurement.

[Hotwire @hotwireglobal]

If you work in PR, you have to listen to this. Thank you for tackling such an important issue @stellabayles and @Mrs_Wadds !

[Stella Bayles @stellabayles]

It started as a chat about @WeArePRoofed books & resulted in the most important episode of the #PRresolutionPodcast so far. Listen to me & @Mrs_Wadds talk about diversity in PR; from a team & comms perspective, and practitioner vs. publisher responsibility https://t.co/sa7Up8DJBW

[Stella Bayles @stellabayles]

I'm looking forward to this next week! Really interesting line up of speakers & take on SEO & PR. I'll be explaining how search data can be used to track public feeling, trust and reputation... #PRmeasurement See you nx Thursday 👇

[PR Resolution @PRresolution]

No matter what area of PR you specialise in, 2020 has required a crisis strategy! Get expert tips from consultant & author of 'Crisis Comms Strategies', @amandacomms in this 30min podcast from @stellabayles Listen here: https://t.co/WmokCTQT55

[PR Resolution @PRresolution]

🔈New #PRresolutionPodcast - this week @stellabayles explores 'public feeling' with @wadds. Why it's more important than ever for PR to understand it & the tools we need to do the research https://t.co/bSx1DiRQgA

[Stella Bayles @stellabayles]

In the latest edition of @WeArePRoofed, @17_Alicia wrote an brilliant chapter on why it's SO important to lose generalised demographics & 'target audiences' in PR & why data-led more-defined interest groups connect & work better. Here's how to do exactly that using Search data.

[PR Resolution @PRresolution]

📡 NEW #PRresolutionPodcast Live now on iTunes, Spotify & the link below. Let us know your thoughts on 'share of search' over 'share of voice' 🤔

[Stella Bayles @stellabayles]

In response to @markritson's @MarketingWeekEd article which pitched ‘share of search’ as an alternative measure of brand popularity over 'share of voice', I interviewed measurement expert @therustybear to find out more & explore if PR can do the same.. https://t.co/KgGojKv7pu

[PR Resolution @PRresolution]

📡 NEW #PRresolutionPodcast incoming...

[Stella Bayles @stellabayles]

Just had a fascinating chat with @therustybear on ‘share of search’ over ‘share of voice’ following @markritson @MarketingWeekEd article. Find out what it is & what it means to PR in the #PRresolutionPodcast tomorrow. Link in Bio / subscribe now on iTunes/Spotify💡

[Stella Bayles @stellabayles]

A great article on why 'share of search' should be used in marketing measurement over 'share of voice'. People of #PublicRelations this could be a gateway to prove the effectiveness of your brand communications...

[PR Resolution @PRresolution]

Friday watch: James & John at @Bigideasmachine interviewed @stellabayles on #prmeasurement metrics, why SEO should be explored in b2b PR as well as consumer AND what tech we should use when budgets are tight. Full interview here: https://t.co/FTGGhPGN8W

[Stella Bayles @stellabayles]

Pleased that ethics & responsibility in PR is being discussed, because if this is the only punishment for the huge negative outcome of Cambridge Analytica’s work, we do need to do more as an industry https://t.co/A1dqTXAgAu

[FuturePRoof @WeArePRoofed]

And we're live! The fourth #FuturePRoof book is published today celebrating BME talent. Huge thanks to all the talented authors who gave their time and expertise to share best practice and keep the PR industry learning https://t.co/z0KKbyWrqk

[Cole Knaflic @storywithdata]

I chatted with @stellabayles yesterday—listen to our conversation about using data & storytelling in PR (with broadly applicable ideas!) in the #PRresolutionpodcast. https://t.co/D2FEjBD0ku

[Stella Bayles @stellabayles]

Inspired by @richardbagnall, @AmecOrg Barcelona Principles 3.0, the survey results & the frankly nuts year we've had I feel #PRmeasurment has had a rocket up it's ass to change! My view on where we're at, plus tools & tips (coz we love 'em 😉) #AMECSummit https://t.co/YwAcVvDltR