Gary Preston

Founder & CEO of and - Sold AnswerThePublic in 2022.

[Gary Preston @garydpreston]

Leads. Donations. Sales. Stock Price. Employee satisfaction. Staff retention. You know. Real Impact.

Public relations can impact metrics that matter. But showcasing that in one page is hard. We want to try and change that...

Introducing a new free tool https://t.co/vzRqekV3B7

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Love @coveragebook to make a "brag book" of ALL the coverage garnered this year for each client. They love it, too!

(And no, they don't pay me to say that.)

#PRTips

[Gary Preston @garydpreston]

@andyinthecloud @heroku @Devoxx @herokustatus Appreciate the response Andrew. Sorry to be forced into a position to come find anybody active from Heroku in this way. But the lack of updates / quality of updates was putting us in a worrying position. Looks to be sorted now. Hoping a 3rd day issue won't occur.

[Gary Preston @garydpreston]

@herokustatus Really hope I'm not here again tomorrow. Hitting refresh on status pages is not fun. 2 days is my limit. 3....let's hope we're all done now.

[Gary Preston @garydpreston]

@robaldred @andyinthecloud @heroku @Devoxx @herokustatus I know. We're all grown ups. Stuff on the internet breaks. But the lack of communication on any of this is making it super hard. The only person responding is PK from twitter support apologising for the inconvenience. An inconvenience is missing a bus by 5 mins. Not this.

[CoverageBook @coveragebook]

Got a coverage report with millions (or billions!) of eyeballs? 👀 Wait—read this before you hit send! https://t.co/fyUdvURgby

[Gary Preston @garydpreston]

Just shipped some pretty sweet updates to our CoverageImpact free tool project.

1. You can now graph data by day/week/month. Some of those longer term examples were looking pretty mad with daily as the only option. Fixed now.

2. The support for coverage data imported from the likes of Cision, MuckRack, Meltwater, Buzzsumo, Critical Mention etc is so so much better. Just download your data in CSV format from these tools (and many more) and upload into CoverageImpact. We strip out everything apart from the date published data to create your coverage time-line. Then you can layer on impact data.

More to come.... #prmeasurement #publicrelations

[Amy Irvine @amyirvine322]

A couple of weeks ago I posted 50 tools and websites that are INVALUABLE to digital PRs 💡

I've expanded this list to SIXTY (paid for and free) tools/websites and included descriptions of each in my latest blog post ⬇

https://t.co/oIknXzMthI

[CoverageBook @coveragebook]

🎉 "That is so awesome. I didn’t even know this Coverage Vault feature existed!" Learn how the hidden gem of @CoverageBook can help plan PR campaigns 📊✨ https://t.co/V6xRj4k2Np

[Gary Preston @garydpreston]

@RachWilliamsPR @ShannonnLC Cool. Thanks for the mention! When you say reach are you using our estimated coverage views number? i.e. the article/post level number vs the big giant site-wide number? https://t.co/jFhYima811

[Amy Irvine @amyirvine322]

50 tools and websites which are invaluable to digital PRs!!

I’ve split them into the following categories:
🔗Outreach
📊Reporting
💡Ideation
🔢Data collection
💌Newsletters

[Gary Preston @garydpreston]

Does your coverage correlate with a metric CEO's and decision makers care about?

I'd love to see more PR professionals attempting to show the impact of their work over time. Looking beyond reporting on just audience numbers, article level views, DA and links. Watch @ginidietrich talk through our new free tool that helps you to try this yourself.

https://t.co/xXVWudZ6Oi

[Jason Cohen @asmartbear]

Why would someone make a simple thing, complex, on purpose?

1. Consulting $$$ — if it's not inscrutable, I couldn’t charge all this money.

2. Looking Smart — if I'm the "expert,” everyone else MUST be doing it wrong, so I have something to say.

Beware artificial complexity.

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

TOMORROW-6/6 @ noon ET- join @garydpreston of @coveragebook & me as we discuss measurement in PR & comms.

If just the thought of trying to measure the value of your PR efforts causes you to panic, you'll want to tune in.

Join live-or catch the replay: https://t.co/zbZ2M3NESs

[Gary Preston @garydpreston]

@PRisUs Ha. I know what you mean! I was worried I was a month late for a moment.

[Gary Preston @garydpreston]

Looking forward to this. It's 6th June tomorrow at noon ET.

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

On the next episode of PR Explored, we're talking measurement.

How can we in public relations/comms embrace measuring the success of our efforts?

Join us May 6 at noon ET:
PR Explored with guest @garydpreston of @coveragebook https://t.co/PFAUXhylpb
#PRTips

[Gary Preston @garydpreston]

Don't get me started. I'm currently trying to explain what the word "cost cap" means to a LinkedIn rep. It's not just Google. I set max cost per click cap to x. So why is it costing 30% more?! "Yes Gary but our smart money making ai knows better than you how to spend your money..." - It's borderline criminal.

[Andy Croll @andycroll]

Looking for a Rubyist (probably mid-level) to do four/six weeks of CSV parsing & importing work, starting ASAP, on a Rails project at CoverageBook.

Email [email protected] with an intro paragraph, one-page CV & your day rate.

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

On the next PR Explored, guest @garydpreston, founder & CEO of @coveragebook, will join me to discuss what can be a challenge for public relations pros - measurement.

Stop by June 6 at noon Eastern to join us live-or listen to the replay at your leisure:
https://t.co/8JiyK5TQsk