In 2013-2015 J Cole hosted small concerts at 1,000-capacity venues selling tickets for $1.
The ‘Dollar and a Dream’ shows built a lifelong connection with fans—translating to future concert sales.
Cole made no money from his $1 shows but since 2015 his 3 tours generated $70M+.
I’m obsessed with how you practice a piano line over and over and over again until you quit in exhaustion/frustration, and then you sit down the next day and you can nail it on the first try. Thinking of all the work your brain did overnight.