AI is breaking the B2B marketing model that worked for 20 years.
Companies wrote a ton of “thought leadership” content to capture as much traffic from Google across three categories of queries:
- Awareness: Problem discovery
- Consideration: Evaluating potential solutions
- Decision: Comparing vendors
But now:
- LLMs are eating “awareness” queries since that content is broadly commoditized
- “Consideration” and “decision” queries are moving to forums because you can trust the content is from a human
Breaks the demand gen model for a lot of these companies. Talk to the marketing teams at these places and they. are. freaking. out.
Which one do you think is better for fundraising or donations?
So glad that @RealRossU added a Monero donation address, I always feel far safer donating when I know that a rando can't go on @mempool and see my donation in clear-text.