Peter Carmichael

[Kennan Frost @icon]

Excited to introduce Icon, The First AI Admaker.

We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition.

Icon (https://t.co/RKWomrKrAu) is like ChatGPT + CapCut, but for making winning ads with AI in minutes.

How it works:
1. Icon looks at your video library & tags scenes (e.g. "close-up," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
2. Prompt Icon’s AdGPT to generate scripts focused on specific angles & audiences.
3. Icon finds perfectly matching clips for every script scene & generates an ad that is 80-99% complete.
4. Make edits with our CapCut-like video editor until you're happy.

3-person creative teams make 30 ads per month. With Icon, they make 300.

We co-built Icon with $100M+ revenue brands like Ridge, Jones Road, Immi, Backbone, & MUD\WTR to solve big pain-points:

1. Making lots of ads is extremely painful. Icon helps you automate the tedious parts of scriptwriting, scene matching, video editing, audience research, UGC creation, & more.

2. AI-generated ads look like trash. Icon remixes your existing footage into new ads, matching your production quality & maintaining brand aesthetics.

3. Existing solutions charge $2K-$30K/month for:
🔍 Competitor ad spying & cloning
📈 Creative analytics
📹 Custom & stock avatars for AI UGC
👥 Audience research
📁 Video storage & tagging

Icon does scriptwriting & video editing on top of everything above for just $999/year (their margin is our opportunity 😉).

If you’ve made it this far, we have a surprise for you 👇🏻

[Andrew Jeffery @credealjunkie]

Someone asked me about the worst San Francisco eviction I’ve ever dealt with.

It took 2 years and $100k in legal fees.

Tenant’s employment?

Investment banker at Deutsche Bank

[Peter Carmichael @ptcarmich]

@Jkylebass @federalreserve H

[Peter Carmichael @ptcarmich]

@DavidSaranga @SalmanRushdie @BILD Z

[Sanjeev @Sanjeevbhatiala]

One of the greatest real estate plays here in Los Angeles (and many other markets) was buying in the 1980's at high interest rates (and high caps), and selling or refinancing into lower and lower rates (and higher valuations). Interesting to think about today.