Dennis de Groot

artists & tours
@okaysoundsgreat
@davidpassickent

[Dennis de Groot @punchdouble]

If you’re looking for me, I’ll be @punchdouble on most other platforms.

[kenneth blume @kennybeats]

There was a time where people would get signed based off of their talent before there was a fanbase … and the team + label would develop the artist and build the fanbase from the start.

A&R used to actually mean something

[Dennis de Groot @punchdouble]

@TatianaSnead Yup! I know you saw the same thing I did, lol.

[Dennis de Groot @punchdouble]

.@n4t4nya deserves it all

[Deante’ Hitchcock @DeanteVH]

RCA asked me what my brand was the very first meeting we had. Wide eyed and broke at 23 I said “being a human being”. They looked at me like I just punted an infant and said nah lmao.

[Dennis de Groot @punchdouble]

@NotLaja I guess dancers are supposed to be jobless in between tours, lol.

[Dennis de Groot @punchdouble]

I genuinely can’t fathom how people grew up with Hip-Hop culture and walk away with takes like these.

[The Angryman @AngrymanChannel]

Jay-Z out here freestyling at Roots Picnic dissing Drake, Nicki, and Dame Dash and y'all calling it a power move. Bro that's a man fighting to stay in the conversation. You don't punch down at three different people in one freestyle if you're secure. Real talk, this is relevance maintenance, not dominance.

[Dennis de Groot @punchdouble]

I just saw someone say Jay is washed because he didn't have a backing track, in reference to him cutting words for crowd participation.

[Dennis de Groot @punchdouble]

@DeePhunk You already know who did.

[Dennis de Groot @punchdouble]

Eid Mubarak to all celebrating!

[New York Magazine @NYMag]

Joe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For three years, Lim ran a company called Floodify, which at its peak operated 65,000 dummy social-media accounts used to drum up attention on behalf of paying clients.

The point of this kind of marketing is that nobody is supposed to notice it. But lately, the machinery has started to show.

In April, Justin Bieber headlined two consecutive weekends at Coachella. Coachella is the biggest stage in pop music save only for the Super Bowl, the kind of event that in theory generates its own attention. And yet on both weekends, a Discord server writer Lane Brown had been monitoring hosted paid campaigns for Bieber’s Coachella performances, offering clippers — people who are hired to turn a song, trailer, interview, stump speech, or whatever into short, social-media-friendly fragments — as much as a dollar per thousand views.

“On social media, popular opinion is being formed, measured, and manipulated all at once, and every signal the platforms produce — a trending song, a backlash, a talking point, the feeling that ‘everybody’ is suddenly talking about the same thing — can now be fabricated by unseen actors with hidden agendas,” writes Brown.

“Everybody is doing this now,” Lim says. “And if you’re not, you’re behind.”

Brown reports on how the same techniques are now being used to fool people on every app they go to in order to find out what other people think, not just in music but across entertainment, politics, consumer products, and celebrity gossip: https://t.co/hlcdfSmzPc

[Pigeons & Planes @PigsAndPlans]

Everyone is talking about music marketing. After digital agency Chaotic Good went viral for explaining their approach in detail, music fans across the internet started to wonder if everything they knew and loved about their favorite artists was faked, duped, or planted...a psyop.

To get a clearer picture of what music marketing looks like in 2026 and demystify a polarizing topic, we spoke with eight industry experts and insiders to hear their takes.

By @Will_Schube

Read: https://t.co/R9y8OQQuQa

[Dennis de Groot @punchdouble]

Everybody is making the same content to promote completely different music.

[Dennis de Groot @punchdouble]

@BrianZisook Or release just about every song as a single first.

[Dennis de Groot @punchdouble]

Perfect song of the day:
anaiis - My World (beyond)

https://t.co/VEr48zOtmf

[Dennis de Groot @punchdouble]

Perfect song of the day:
The Internet - Hold On

https://t.co/b0eYIICQ38

[Dennis de Groot @punchdouble]

But where are Billy Joel, Raphael Saadiq, Gamble & Huff, Tom Waits, Sufjan Stevens, and SZA?

[New York Times Music @nytimesmusic]

The @NYTmag presents the 30 Greatest Living American Songwriters: read, watch and join the debate here: https://t.co/oLHLB8wNMu

[Dennis de Groot @punchdouble]

@mimitheblogger Real. Congrats on finding some much needed peace.

[Dennis de Groot @punchdouble]

@OmariJazz .@kingbritt’s @blacktronika

[Dennis de Groot @punchdouble]

@iamntyrell @KarenNyameKG I genuinely believe that has a lot to do with mainstream local media not supporting new local music enough.

[Makaya McCraven @MakayaMcCraven]

Europe and UK dates kick off this week. Get your tickets at https://t.co/fz0j5Qa3LH