Asha Sharma became CEO of Xbox only 2 months ago and she's already done some big things for its customers:
- Cut Xbox Game Pass Ultimate from $29.99 to $22.99 per month
- Announced Project Helix, the codename for the next-gen console
- Rebranded from Microsoft Gaming back to simply Xbox
- Scrapped the “This is an Xbox” marketing campaign
- Committed to human-crafted games and ruled out low-quality AI content
- Boosted direct fan engagement on X with faster responses and updates
More theatres added! Due to the huge overwhelming demand and tickets selling out fast, we're expanding to Mexico AND getting more screening times/dates in US theatres. Pre-sale tickets should be announced early next week.
We're also currently in talks with more international theatres, your messages and emails are getting through!! More updates this coming week!