Cathey Armillas

Cathey Armillas is the Director and Non-Traditional Marketing Strategist for PURA Marketing, and author and speaker of The Unbreakable Rules of Marketing.

[Cathey Armillas @puramarketing]

It's crazy how many people tell stories that have no point. And it's an easy thing to fix. When you tell a story, make sure you let your listeners know what the point it is. You'll tell a better story and they'll appreciate you for it.

#speaking #storyte…https://t.co/IkIPShBg0T

[Cathey Armillas @puramarketing]

In a time not too long ago when live TEDx events were still happening, my client and friend Mary Cheyne gave a talk at TEDxNorthAdams about the hidden power of Bruce Lee that we all have. I don't want to give her idea away as to wh…https://t.co/R8dqFZ85YO https://t.co/LVu8dbc1Sc

[Cathey Armillas @puramarketing]

Last night I attended a GREAT visual workshop with James Bishop (who's in Hong Kong) and @TimHamons1 and Irene Hamons (who are in Singapore) on how to use visuals in your work. They made us draw (EEEEKKK!) and share our work with everyone.

Visuals have…https://t.co/AaAEm2QBQX

[Cathey Armillas @puramarketing]

When we communicate, we can sometimes forget who we are communicating to and why.

Any time you speak it should be to convey information to the needs, and even wants, of your listener so they can understand, relate and act upon it.

#speakforthemnotatthe…https://t.co/d9mWqxW8oY

[Cathey Armillas @puramarketing]

Being at home all the time has reminded me of many things I take for granted. Although I enjoy hiking, waterfalls and being outdoors, I never really put enough thought intro how much the earth takes care of us. Being "grounded" has made me appreciate moth…https://t.co/YzPt9ugbro

[Cathey Armillas @puramarketing]

I coach all kinds of speakers doing all kinds of speeches, talks, events, etc. I LOVE what I do!

Here's a highlight reel from a workshop I coached that Ben Kenyon put on last week. This is HOW you keep people engaged the ENTIRE ti…https://t.co/5SvRYUU0DX https://t.co/5uiPa9I0Pc

[Cathey Armillas @puramarketing]

I worked from my office today. It was strange feeling the only person in the entire building. The good news is the internet has never worked so good! ❤ https://t.co/eDC7aDo7W3

[Cathey Armillas @puramarketing]

I'm being interviewed by Ciara Pressler this Friday on Zoom. We'll be chatting about TED Talks and how to be a speaker and trainer in this new world. Especially how to OWN online presence the way you would in a room full of people.…https://t.co/QAhfuDZdkm https://t.co/he1SCudtwM

[Cathey Armillas @puramarketing]

The theory of speaking to what people want to is even more important now that we're communicating mostly online. It's hard to replace the energy that you can project yourself and feel from your audience while being live in a room with people. The best way…https://t.co/7ZILnyG7Vz

[Cathey Armillas @puramarketing]

The theory of speaking to what people want to is even more important now that we're communicating mostly online. It's hard to replace the energy that you can project yourself and feel from your audience while being live in a room with people. The best way…https://t.co/NLJBm6NgKV

[Cathey Armillas @puramarketing]

My friend @bigkid and I have been working a lot of VTBs (virtual team building) trainings lately and we implemented a "No Sorry Zone" rule because of the number of people that apologize when things go wrong. We keep explaining that everybody's doing the b…https://t.co/uhIWaZAh6j

[Cathey Armillas @puramarketing]

I gave a presentation yesterday for my family (we have been doing Family Presenting Day for many years) on social health. During my research I realized there are different levels of social health: systems, community and individual. You have the most contr…https://t.co/9kU0XUYvze

[Cathey Armillas @puramarketing]

Are your words (and even thoughts and actions) building or breaking?

We need this badly right now. When we communicate our ideas to the world we should strive to build up and not break down.

#thoughtsonspeaking #speaking #speakercoach #ideas #ideasthatb…https://t.co/0APpXijgLE

[Cathey Armillas @puramarketing]

This is what we need right now!

Last night from 11pm-1am I ran a workshop for an NPO marketing class for HKU (Hong Kong University). I asked the students to come up with a single word to help us through this global pandemic we're in right now and these a…https://t.co/5dBfY4jGVS

[Cathey Armillas @puramarketing]

On Friday evening for me, Saturday morning in Hong Kong, I was part of a panel speaking to a global marketing class for the Hong Kong University MBA programme led by the AMAZING and wonderful Virginia Morris.

What a great way to spend a Friday evening..…https://t.co/otVg0ER2sM

[Cathey Armillas @puramarketing]

Good communication matters.

This is, by far, the best description and information on the coronavirus I've heard so far.

And also just great info on what's to come in the future of viruses.

#tedtalk #speaking #communication #covid19 https://t.co/sNZNVVpAgA

[Cathey Armillas @puramarketing]

I've been thinking a lot about how to bring more mindfulness into my coaching and also my own speaking.

It's easy to mindlessly throw words around without enough thought about what we're saying or how they will land.

Being able to communicate well is a…https://t.co/f0BOgs98jK

[Cathey Armillas @puramarketing]

It's a great day to love. ❤

#happyvalentinesday https://t.co/ABGil5z8hd

[Cathey Armillas @puramarketing]

It's a great day to love! ❤ https://t.co/r3JN1wKAeZ

[Cathey Armillas @puramarketing]

I finally got to see @BaldFuturist from my mastermind group speak! He was AWESOME!'He did a brilliant talk on the future of work and led a great futurism discussion.

It's all REALLY fascinating.

#thefutureofwork #futurism #baldfuturist #speaking https://t.co/Bl0dpQ93w6