We should not provide for the Sabbath a more liberal supply or a greater variety of food than for other days. Instead of this the food should be more simple, and less should be eaten, in order that the mind may be clear and vigorous to comprehend spiritual things. {CG 532}.
Janganlah mengucapkan kata-kata kasar saat kau marah. Kemarahanmu akan berlalu, tetapi kata-kata kasarmu bisa melukai seseorang seumur hidup. Selalulah bersikap baik, itu akan lebih nyaman untuk dirimu, orang lain dan seluruh isi alam ini!
Ingatlah lima hal sederhana untuk merasa bahagia:
1. Bebaskan hatimu dari kebencian.
2. Bebaskan pikiranmu dari kekhawatiran.
3. Hiduplah bersahaja.
4. Memberi lebih.
5. Berharap sewajarnya.
7. Cards Against Humanity
Don’t appeal to everyone.
Card’s Against Humanity’s copy reflects their brand's voice. And it's demographic.
They don’t care about the outsiders.
Only about the people, they want to communicate with.
Ex:
6. @ScottAdamsSays
Grab attention with the first sentence.
If they don’t read the first sentence — then they won’t read the second.
Your first sentence is your first impression.
Make it engaging.
Use it to keep your reader's eyes moving.
5. Mark Twain
Mark Twain said, "Over-explanation ruins stories – express it succinctly or consider taking it out.”
Want to lose a reader's attention? Over-explain something.
Nothing will disengage a reader more than reading through lines of BS.
Be clear and concise.
4. Apple
Often, you will see Apple use the repetition of words in the same sentence or headlines.
The repetition of a word puts an emphasis on “X.”
It subconsciously tells the reader this is important.
For example:
No noise. No fan. Just air.
3. Ernest Hemingway
A great writer understands what he’s writing about.
First, study the topic. Know it from the inside out.
Then write.
The more you know about a topic, the more ammunition you’ll have loaded up.
2. Amazon
Replace adjectives with data.
A ton of Amazon Prime Members - > 98% of Amazon Prime Members
Common adjectives do nothing for context.
Replacing them with data helps the consumer mentally visualize the context.
1. Anton Chekhov
Anton Chekhov said, “Don’t tell me the moon is shining; show me the glint of light on broken glass.”
This is the “Show, Don’t Tell” technique.
When writing, it’s your job to make your words come to life in the reader's mind.